Full Time Digital Marketing Executive (Performance Marketing) Jobs, salary up to MYR 6,500 in X One Holdings Sdn Bhd Petaling Jaya - Maukerja

Education

• Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Business or related disciplines.

Experience

• Minimum 2 years of hands-on experience managing digital advertising campaigns.

• Experience in ecommerce marketing is highly preferred.

• Experience with Shopee or TikTok Shop campaigns will be an added advantage.

Technical Skills

Hands-on experience in one or more of the following:

• Meta Business Manager

• Google Ads

• TikTok Ads Manager

• Google Analytics (GA4)

• Microsoft Excel

• Google Sheets

Experience with Google Tag Manager, Looker Studio or Amazon Advertising is an added advantage.

Personal Attributes

We’re looking for someone who is:

• Analytical and data-driven.

• Curious and always testing new ideas.

• Results-oriented with commercial awareness.

• Comfortable working with numbers and reporting.

• Proactive in identifying opportunities for improvement.

• Organised and able to manage multiple campaigns simultaneously.

Your Role

As our Digital Marketing Executive (Performance Marketing), you will be responsible for planning, executing and optimising paid digital advertising campaigns that drive ecommerce sales across our online channels.

Your objective isn’t simply generating traffic—it’s acquiring profitable customers and growing revenue through data-driven decision making.

You will work closely with our Ecommerce, Creative Content and Social Media teams to continuously improve campaign performance and maximise Return on Advertising Spend (ROAS).

Key Responsibilities

Performance Marketing Strategy

• Plan, execute and optimise digital advertising campaigns across multiple platforms.

• Develop monthly media plans aligned with ecommerce campaigns and business objectives.

• Allocate advertising budgets effectively across different platforms and product categories.

• Identify opportunities to scale profitable campaigns while maintaining healthy returns.

Paid Advertising Management

Manage advertising campaigns across:

• Meta (Facebook & Instagram Ads)

• TikTok Ads

• Google Ads (Search, Display & Performance Max)

• YouTube Ads

• Amazon PPC

Monitor campaign performance daily and make timely optimisation decisions.

Campaign Optimisation

Continuously improve campaign performance through:

• Audience optimisation

• Creative testing

• Bid strategy optimisation

• Budget allocation

• Placement optimisation

• Product feed improvements

• Landing page recommendations

Conduct regular A/B testing on creatives, copywriting, audiences and campaign objectives to identify winning combinations.

Ecommerce Growth

Work closely with the Ecommerce team to support:

• Monthly Campaigns

• Product Launches

• Mega Campaigns (9.9, 10.10, 11.11 & 12.12)

• Flash Sales

• Bundle Promotions

• Seasonal Campaigns

• Affiliate Campaigns

• Live Commerce Activities

Ensure advertising campaigns support overall ecommerce growth objectives.

Analytics & Reporting

Monitor and analyse key business metrics including:

• Return on Advertising Spend (ROAS)

• Revenue

• Gross Merchandise Value (GMV)

• Cost Per Acquisition (CPA)

• Customer Acquisition Cost (CAC)

• Cost Per Click (CPC)

• Click Through Rate (CTR)

• Conversion Rate (CVR)

• CPM

• Return on Investment (ROI)

• Average Order Value (AOV)

Prepare weekly and monthly performance reports with actionable recommendations for management.

Data & Insights

• Analyse customer behaviour and purchase journeys.

• Identify high-performing products and categories.

• Monitor market trends and competitor advertising strategies.

• Recommend opportunities for business growth through digital channels.

• Support forecasting and campaign planning using historical performance data.

Cross-Functional Collaboration

Work closely with:

• Senior Ecommerce Executive

• Ecommerce Executive

• Creative Content Executive

• Social Media & Affiliate Executive

• Warehouse Team

to ensure campaigns are executed effectively from planning through fulfilment.

Platforms & Systems You’ll Use

Advertising Platforms

• Meta Business Manager

• TikTok Ads Manager

• Google Ads

• Amazon Advertising

Analytics

• Google Analytics 4 (GA4)

• Google Tag Manager (preferred)

• Meta Events Manager

• Looker Studio (preferred)

Productivity

• Microsoft Excel

• Google Sheets

• Google Workspace

AI & Automation

• ChatGPT

• AI Copywriting Tools

• AI Productivity Assistants

Experience with Shopify Analytics, Seller Centre analytics or ecommerce attribution tools will be an added advantage.

Success in This Role Will Be Measured By

Your performance will be evaluated based on:

Commercial Performance

• Revenue generated from paid advertising

• Monthly GMV growth

• Return on Advertising Spend (ROAS)

• Customer Acquisition Cost (CAC)

• Cost Per Acquisition (CPA)

Campaign Performance

• Click Through Rate (CTR)

• Conversion Rate (CVR)

• Budget efficiency

• Campaign scalability

• Creative testing frequency

Business Contribution

• Growth of new customer acquisition

• Campaign reporting quality

• Data-driven recommendations

• Cross-team collaboration

• Continuous optimisation initiatives

What Success Looks Like After 6 Months

By the end of your first six months, you should be able to:

• Independently manage advertising budgets across multiple platforms.

• Successfully optimise campaigns that achieve or exceed agreed ROAS targets.

• Develop a structured testing framework for creatives, audiences and campaign strategies.

• Produce clear weekly and monthly performance reports with actionable insights.

• Become the go-to person for digital advertising strategy within the company.

• Contribute directly to measurable ecommerce revenue growth through performance marketing initiatives.

• EPF
• SOCSO
• EIS
• Performance Bonus
• Staff Purchase Privileges
• Professional Training & Career Development
• Career Progression Opportunities
• Team Building Activities
• Friendly & Collaborative Working Environment
• Annual Leave
• Medical and Hospitalisation Leave