About the job
Job Responsibilities
1. Store Operations (70%)
1.1 Daily Store Management
- Manage the day-to-day operations of TikTok Shop and Shopee (Malaysia), including product listings, titles, images, product descriptions, and inventory management.
- Maintain store branding and visual merchandising with a premium, minimalist luxury aesthetic.
- Monitor overall store health, including seller ratings, dispute rates, prohibited content, and intellectual property compliance.
1.2 Product & Merchandising
- Source and manage products across gold-plated zircon jewelry, moissanite silver jewelry, and natural crystal collections.
- Conduct market research, competitor analysis, and identify trending products.
- Set pricing strategies, calculate profit margins, and participate in platform campaigns.
- Coordinate with suppliers on stock replenishment, SKU management, and inventory planning.
1.3 Traffic & Marketing
- Plan short-form video campaigns and collaborate with the creative team on high-converting content and scripts.
- Support livestream operations, including product scheduling, listing management, and TikTok Ads / GMV Max campaigns.
- Manage collaborations with affiliates, KOLs, KOCs, MCNs, and creators, including product seeding and commission management. Local Malaysian creator resources are highly preferred.
1.4 Performance Analysis
- Monitor key performance indicators (KPIs), including GMV, conversion rate, average order value (AOV), customer retention, and traffic performance.
- Prepare weekly, monthly, and campaign performance reports.
- Conduct competitor analysis and monitor Malaysia e-commerce market trends.
1.5 Campaign Planning
- Plan and execute major promotional campaigns such as Ramadan, Payday Sales, 9.9, 10.10, 11.11, and 12.12.
- Create promotional strategies including vouchers, bundle deals, flash sales, and discount campaigns.
2. Customer Service (30%)
2.1 After-Sales Support
- Handle returns, exchanges, refunds, and customer complaints.
- Track deliveries and resolve logistics-related issues.
- Manage negative reviews and customer escalations.
- Encourage customer reviews and maintain positive store ratings.
2.2 Customer Service Management
- Develop and update customer service scripts and FAQ documentation.
- Improve response time and customer satisfaction metrics.
- Analyze weekly customer service performance, including inquiry conversion rates and dispute rates.