Key Responsibilities
1. Brand Strategy & Planning
- Develop and maintain monthly and quarterly marketing calendar
- Define brand positioning, key messages, and promotional angles for each campaign
- Plan product launch timelines, promotional periods, and seasonal campaigns
- Monitor competitor activity and market trends in the wellness/supplements category
- Propose and justify new product promotions or bundle strategies
2. Platform & Storefront Management
- Manage and maintain Beulf's storefronts on TikTok Shop, Meta, Shopee, etc
- Ensure product listings, pricing, and promotional mechanics are accurate and up to date
- Set up and manage platform campaigns (flash sales, vouchers, bundle deals, brand days)
- Monitor platform rankings and take action to improve product visibility and conversion
- Liaise with platform representatives for brand-level opportunities (featured slots, co- campaigns)
3. Performance Monitoring & Reporting
- Track weekly and monthly GMV across all platforms
- Monitor key metrics: conversion rate, average order value, return rate, ad ROAS
- Prepare monthly brand performance reports for the Marketing Manager
- Identify underperforming SKUs or campaigns and propose corrective actions
- Coordinate with the performance marketing team for paid ads direction and budget allocation
4. Customer Experience Management
- Monitor customer feedback, reviews, ratings, and inquiries across all sales channels, including TikTok Shop, Shopee, social media, and customer service platforms.
- Identify recurring customer concerns and work closely with relevant departments to improve overall customer satisfaction.
- Analyze customer behavior, preferences, and purchasing patterns to enhance the customer journey and brand experience.
- Develop initiatives to improve customer retention, repeat purchases, and brand loyalty.
Requirements
- Strong interest in ecommerce and brand marketing
- Familiar with social media platforms, especially TikTok
- Able to work in a fast-paced environment and manage multiple tasks
- Analytical — comfortable reading sales data and platform dashboards
- Organised and detail-oriented with good time management
- 1–3 years experience in marketing or related field
Pay: RM3,000.00 - RM5,000.00 per month
Work Location: In person