Kerja Sepenuh Masa, Assistant Manager, Live Commerce di Tomei Consolidated Bhd Federal Territory - Maukerja

The Assistant Manager, Live Commerce is responsible for managing the day-to-day operations, team performance and growth of the company's livestream commerce activities across platforms such as Facebook, TikTok, Shopee, Lazada and other relevant digital channels.

This is a hands-on leadership role combining team management, livestream planning, sales performance, content development and live hosting. The successful candidate will lead and coach live hosts, manage livestream schedules, monitor performance and continuously identify opportunities to increase traffic, engagement, conversion and sales.

The candidate is also expected to actively support and conduct livestream sessions when required, including during manpower shortages, peak campaign periods, major launches or when additional hosting support is needed.

Key responsibilities

1) Live Commerce Performance

• Drive the overall performance of livestream channels to achieve monthly sales and conversion targets.
• Monitor daily, weekly and monthly livestream performance, including sales, GMV, conversion rate, viewers, engagement, Average Order Value (AOV) and revenue per live hour.
• Analyze performance by host, product, campaign, platform and time slot.
• Identify underperforming areas and implement improvement plans.
• Test different selling approaches, promotional mechanics, live formats and product combinations to improve performance.
• Identify opportunities to increase livestream traffic, customer engagement and sales conversion.
• Prepare regular performance updates and recommendations for management.

2) Team Management & Development

• Manage and supervise the daily activities of live hosts and supporting team members.
• Set clear individual and team KPIs aligned with business objectives.
• Monitor host performance and provide regular coaching and feedback.
• Conduct regular performance reviews and identify areas for improvement.
• Support the recruitment, onboarding and training of new live hosts.
• Build a motivated, disciplined and performance-driven team culture.

3) Livestream Planning & Scheduling

• Develop weekly and monthly livestream schedules across relevant platforms.
• Manage host rosters and ensure sufficient manpower coverage for scheduled live sessions.
• Plan manpower requirements according to livestream schedules, campaigns and peak sales periods.
• Arrange appropriate coverage for leave, absences or unexpected manpower shortages.
• Plan livestream themes, product focuses and promotional activities.
• Coordinate livestream activities for product launches, festive campaigns, mega-sale periods and other major online events.
• Ensure all necessary preparations are completed before each major live session.

4) Content & Sales Strategy

• Work with team to develop engaging and commercially effective livestream.
• Develop product talking points, selling angles, scripts and audience engagement mechanics.
• Identify hero products and suitable product combinations for livestream selling.
• Recommend bundles, vouchers, limited-time offers, gifts-with-purchase and other promotional mechanics to drive conversion.
• Work closely with the Product and E-Commerce teams to ensure the right products are featured during live sessions.
• Monitor competitor livestream activities, industry trends and emerging social commerce practices.
• Introduce new ideas and formats to improve viewer retention, engagement and conversion.

5) Live Hosting & Execution

• Step in and conduct livestream sessions when there is insufficient host manpower or additional coverage is required.
• Actively support livestream hosting during major campaigns, product launches, peak sales periods and high-priority sessions.
• Present and sell products confidently and professionally during livestream sessions when required.
• Engage with viewers, answer product-related questions and encourage sales conversion.
• Ensure hosts communicate product information, pricing and promotions accurately.
• Monitor the quality, professionalism and commercial effectiveness of live sessions.
• Provide real-time guidance and support to hosts during important livestreams.
• Ensure all livestreams maintain the company's brand image, communication style and customer service standards.

6) Live Operations & Coordination

• Oversee daily livestream preparation and execution.
• Ensure products, equipment, studio setup and promotional materials are ready before each session.
• Coordinate with E-Commerce, Marketing, Product, Creative, Operations and other relevant departments.
• Ensure sufficient stock availability for products featured during livestreams.
• Ensure promotional mechanics, vouchers and pricing are properly communicated and implemented.
• Troubleshoot operational issues and minimise disruption to livestream sessions.
• Establish and maintain clear livestream SOPs and workflows.
• Ensure the Live Team maintains an organised and professional working environment.

7) Reporting & Continuous Improvement

• Prepare weekly and monthly Live Team performance reports.
• Track actual performance against sales and operational targets.
• Conduct post-live and post-campaign reviews for key sessions.
• Analyse successful and underperforming sessions to identify key learnings.
• Recommend improvements to live schedules, manpower allocation, products, content and promotional strategies based on performance data.
• Continuously improve team productivity, livestream quality and commercial performance.

Requirements

• Bachelor's Degree in Marketing, Business, E-Commerce, Communications or a related field.
• Minimum 2-3 years of relevant experience in livestream commerce, e-commerce, social commerce, digital marketing or retail.
• At least 1 year of supervisory or team leadership experience is preferred.
• Prior experience in livestream hosting or social commerce selling is strongly preferred.
• Experience with TikTok Live, Shopee Live, Lazada Live or similar platforms.
• Strong understanding of livestream sales, customer engagement and conversion.
• Confident and comfortable presenting and selling products on camera.
• Willing and able to step in as a live host when manpower or business requirements demand.
• Strong communication, presentation and people-management skills.
• Good analytical skills with the ability to interpret livestream and sales performance data.
• Able to work flexible hours during major campaigns, launches and peak sales periods.
• Experience in jewellery, fashion, beauty, lifestyle or consumer retail will be an added advantage.