**Job Summary**
We are seeking a dynamic Marketing Communications Officer to develop and execute integrated marketing campaigns that drive brand awareness and customer engagement. This role combines strategic planning with hands-on execution across traditional and digital channels, working collaboratively with cross-functional teams to achieve business objectives.
**Job Description**
• Plan and implement multi-channel marketing campaigns including social media, email marketing, content creation, and digital advertising to enhance brand visibility and generate leads
• Create compelling marketing collateral, write engaging copy for various platforms, and manage content calendars to ensure consistent brand messaging across all touchpoints
• Analyse campaign performance metrics using digital analytics tools, prepare detailed reports, and provide actionable insights to optimise marketing effectiveness
• Coordinate with external vendors, agencies, and internal stakeholders to execute marketing initiatives within budget and timeline parameters
**Job Requirements**
• Degree in Marketing, Communications, Business, or related field with at least 2 years of relevant experience in marketing communications or digital marketing
• Proficient in digital marketing tools and platforms (Google Analytics, social media management tools, email marketing software) with strong understanding of SEO and SEM principles
• Excellent written and verbal communication skills in English with proven ability to create engaging content for diverse audiences
• Creative mindset with strong analytical abilities, meticulous attention to detail, and capability to manage multiple projects simultaneously in a fast-paced environment