- Kuala Lumpur Federal Territory Malaysia
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
About the Role
We are looking for a highly driven and commercially astute Key Account Manager to lead and expand our Modern Trade business in Malaysia. The ideal candidate will have a strong background in FMCG (confectionery experience is a distinct advantage) and a proven track record of unlocking new retail partnerships, particularly with fast-growing channels and fixed-price chains like 99 Speedmart, Ninso, Eco Shop, as well as other major supermarkets. You will take full ownership of your accounts—from negotiating Trade Terms Agreements (TTAs) and closing deals to designing high-impact monthly promotions and ensuring debt collection.
Key ResponsibilitiesBusiness Development & Account Management
· Acquire New Clients: Aggressively identify and secure new Modern Trade partnerships, with a strong strategic focus on high-volume convenience chains, fixed-price outlets, and minimarkets like 99 Speedmart, Econsave, NSK Trade city, Mynews, Village Grocer, Jaya Grocer, Ninso, Eco Shop, and other prominent Malaysian supermarkets.
· Negotiate TTAs & Close Deals: Lead negotiations for annual Trade Terms Agreements (TTAs), securing mutually beneficial terms that protect company margins and drive sustainable growth.
· Target Management: Develop clear sales targets for your accounts. Track, manage, and consistently achieve (or exceed) monthly, quarterly, and annual revenue goals.
Commercial Strategy & Execution
· Monthly Promotions: Develop, plan, and execute effective monthly promotional calendars and Joint Business Plans (JBPs) to drive sell-out volume and optimize brand visibility.
· Margin & KPI Management: Take full P&L ownership of your assigned accounts. Monitor gross-to-net (GTN) trade spending and ensure all commercial KPIs and margin requirements are strictly met.
· Debt Collection: Oversee the financial health of your accounts by actively monitoring account receivables and ensuring timely debt collection to maintain a healthy cash flow.
Data Analysis & Cross-Functional Collaboration
· Data-Driven Insights: Analyze sell-in and sell-out data, market trends, and competitor activities to recommend actionable strategies and optimize account performance.
· Team Coordination: Liaise seamlessly with internal field sales, trade marketing, supply chain, and finance teams to ensure excellent in-store execution, timely stock fulfillment, and compliance with promotional mechanics.
Key Performance Indicators (KPIs)
KPI Category
Measurement Metric
Sales Performance
Achievement of assigned monthly and annual revenue/volume targets.
Profitability
Maintaining required gross margins and optimizing ROI on trade spending.
Business Expansion
Successful onboarding, listing, and activation of new accounts (e.g., 99 Speedmart, Ninso, Eco Shop, and other supermarkets).
Operational Health
Timely debt collection and strict management of Days Sales Outstanding (DSO).
Promotional Execution
Uplift in sales during promotional periods and strong in-store compliance.
Requirements and Qualifications
· Experience: Minimum 3–5 years of Key Account Management experience in the FMCG sector within Malaysia's Modern Trade channel Preferred in Snack and Confectionery sector.
· Industry Knowledge: Direct experience handling the confectionery category is highly preferred.
· Proven Track Record: Demonstrated success in penetrating new retail accounts (especially minimarkets, fixed-price stores, and supermarkets) and successfully negotiating complex TTAs.
· Analytical Skills: Strong numerical capability and proficiency in analyzing commercial data (Excel, retail data systems) to drive strategic business decisions.
· Soft Skills: Excellent negotiation, presentation, and relationship-building skills. A proactive "hunter" mindset combined with the meticulousness of an account manager.
· Execution-Oriented: Highly capable of bridging the gap between high-level strategy and ground-level execution alongside the operational sales team.
Compensation & Benefits
· Base Salary: RM 8000 – RM 12,000 per month (commensurate with experience).
· Sales Commission: Highly attractive performance-based commission and bonus structure tied to sales targets, successful new account acquisitions, and debt collection KPIs.
· Allowances: Mileage/Travel claims, Toll & Parking allowance, and Mobile Phone allowance.
· Statutory Contributions: Employer contributions for EPF, SOCSO, and EIS strictly compliant with Malaysian labor laws.
Peringatan Penting
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