Kerja Kerja Dari Rumah Performance Marketing Specialist, Gaji tinggi MYR 5,500 di Fovty Tech Federal Territory - Maukerja

Key Responsibilities

· Plan, set up, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and other digital channels.

· Monitor and optimize campaigns based on key performance metrics including ROAS, CPA, CPC, CTR, and conversion rate.

· Manage advertising budgets and ensure efficient allocation of spend to achieve business objectives.

· Conduct A/B testing on ad creatives, copy, audiences, landing pages, and bidding strategies to improve campaign performance.

· Analyze campaign data and provide actionable insights to improve marketing effectiveness.

· Set up and monitor conversion tracking using tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and other tracking platforms.

· Prepare regular performance reports and dashboards to track results and identify optimization opportunities.

· Collaborate with creative, content, SEO, and product teams to develop effective marketing campaigns.

· Stay updated on digital advertising trends, platform updates, and industry best practices.

Requirements

· Diploma or Bachelor's degree in Marketing, Business, Communications, or a related field.

· 1–3 years of hands-on experience managing paid advertising campaigns.

· Experience with platforms such as Google Ads, Meta Ads, TikTok Ads, or other performance marketing channels.

· Strong understanding of digital marketing metrics including ROAS, CPA, CPC, CTR, and conversion rates.

· Experience with analytics and tracking tools such as Google Analytics 4 and Google Tag Manager.

· Strong analytical skills with the ability to interpret data and make performance-driven decisions.

· Proficient in Excel/Google Sheets for reporting and data analysis.

· Detail-oriented, proactive, and able to manage multiple campaigns in a fast-paced environment.

Nice to Have

· Experience with conversion rate optimization (CRO), landing page optimization, or marketing automation tools.

· Familiarity with SEO, content marketing, or growth marketing strategies.

· Experience working with e-commerce, lead generation, or digital acquisition campaigns.

Pay: RM4,500.00 - RM5,500.00 per month

Work Location: Hybrid remote in Kuala Lumpur (Kuala Lumpur)