Kerja Sepenuh Masa, Digital Marketing Manager di People@Work© Movement Federal Territory - Maukerja

Job Description: Digital Marketing Manager

We are seeking a Digital Marketing Manager to drive participation in the

People@Work Index, increase sign-ups for P@W Certification Programs and

Events, and enhance O Psych’s online presence. The ideal candidate will be responsible for

developing and executing multi-channel marketing campaigns, optimizing lead generation

efforts, and tracking performance to ensure continuous growth.

Summary:

1. Expand Organizational Participation – Accelerate lead generation and increase

participation in the People@Work Index across Malaysia and Southeast Asia.

2. Boost Program & Event Sign-Ups – Increase registrations for P@W Certification

Programs and P@W Events to drive engagement and adoption.

3. Grow the LinkedIn P@W Movement – Increase number of followers and

engagement on the P@W Movement Page, fostering a strong and active

community.

4. Enhance O Psych’s Digital Presence and Brand on Google – Increase website traffic,

engagement, and conversion rates to strengthen visibility and attract high-quality

leads.

5. Strategise and Design High-Impact Social Media Campaigns – Develop a content

strategy and create engaging visuals (graphics, videos, infographics) to drive brand

awareness, audience growth, and lead generation across LinkedIn and other

platforms.

6. Execute Multi-channel Digital Marketing Strategies– Develop and implement

multi-channel digital marketing strategies across SEO, SEM, paid media, email,

WhatsApp, and LinkedIn for maximum reach and conversions.

7. Performance Marketing Growth – Continuously measure, track, and refine

performance metrics to improve effectiveness in generating leads and converting

them into paying clients.

Required Skills & Qualifications:

Technical Skills:

Digital Marketing & Performance Strategy: Strong experience in SEO, SEM, and

paid advertising.

Social Media Management: Ability to manage and grow LinkedIn and other social

platforms.

Website Management: Experience in WordPress, Webflow, or similar CMS

platforms.

Email Marketing: Proficiency in Brevo, Mailchimp, HubSpot, or equivalent

automation tools.

Whatsapp Marketing

Graphic Design: Basic skills in Canva, Adobe Photoshop, or similar tools.

Data Analytics & Reporting: Strong experience with Google Analytics, Meta

Business Suite, LinkedIn Campaign Manager.

Paid Digital Ads: Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads.

Soft Skills:

Attention to Detail: Ensuring precision in campaign execution and reporting.

Problem-Solving: Ability to troubleshoot campaign performance issues.

Communication: Presenting data-driven insights clearly and effectively.

Project Management: Strong organisational and prioritisation skills.

Collaboration: Ability to work with multiple stakeholders to drive business

objectives.

Qualifications:

Bachelor’s degree in Marketing, Digital Media, Business, Communications, or a

related field (preferred).

Certifications in Google Ads, SEO, Social Media Marketing, or Performance

• Marketing (a plus).