Kerja Sepenuh Masa, Manager - Sales - Marketing (Property Development) di Lim Seong Hai Capital Berhad WP Kuala Lumpur - Maukerja

About the Role

The Marketing Manager will be responsible for developing and executing marketing strategies for our property development projects, with a strong focus on market positioning, product branding, project launches, integrated marketing campaigns and lead generation.

Working closely with the Sales team, project consultants, creative agencies and other business partners, the successful candidate will translate market and customer insights into effective marketing initiatives that strengthen project visibility, generate qualified leads and support sales performance.

Key Responsibilities

• Develop and execute integrated marketing strategies and annual marketing plans for residential and/or commercial property projects.

• Lead project branding, product positioning, marketing communications and go-to-market strategies.

• Plan and manage project launches, roadshows, exhibitions, events and promotional campaigns.

• Develop and manage digital marketing, social media, advertising, content and lead-generation initiatives.

• Conduct market research, competitor analysis and customer profiling to identify market trends and opportunities.

• Manage marketing budgets and monitor campaign effectiveness, lead generation and return on marketing investment.

• Manage advertising, creative, digital, media and other external agencies to ensure timely and effective campaign delivery.

• Work closely with the Sales team to align marketing campaigns with project sales objectives and customer engagement strategies.

• Oversee marketing-related regulatory requirements, including Advertising Permit and Developer's Licence (APDL) submissions and renewals.

• Provide Management with regular marketing performance updates, market insights and recommendations.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Real Estate, Property Development or a related discipline.

• Minimum 5 years of marketing experience within the property development industry, including relevant managerial or team leadership experience.

• Proven experience in property project launches, branding, product positioning and integrated marketing campaigns.

• Strong understanding of the Malaysian property market, customer segments, market trends and competitor landscape.

• Hands-on experience in digital marketing, social media, lead generation and marketing analytics.

• Experience managing advertising, creative, digital and media agencies.

• Good understanding of property development marketing processes and relevant regulatory requirements, including APDL.

• Strong creative, analytical, communication and stakeholder management skills.

• Results-driven, resourceful and able to manage multiple projects and campaigns in a fast-paced environment.