Kerja Sepenuh Masa, Public Relations Officer di Permaisuri Imperial City Mall Sarawak - Maukerja

Role Description

This is a full-time, on-site role for a Public Relations Officer located in Miri, Sarawak, Malaysia. The Public Relations Officer will be involved in developing communication content, coordinating media engagements, managing public relations initiatives, and strengthening the organisation’s corporate image.

Key Responsibilities:

• Develop public relations strategies to strengthen the shopping mall’s brand image and reputation.
• Manage media relations including press releases, media enquiries, interviews, press conferences and media coverages.
• Coordinate publicity for mall events, festive campaigns, promotional activities and official functions.
• Manage corporate communications to ensure consistent, professional and accurate messages across all channels.
• Support digital communications including social media, website updates, public announcements and online engagement.
• Manage stakeholder and tenant relations including government agencies, community organization, tenants and media partners.
• Coordinate Corporate Social Responsibility (CSR) to enhance the mall’s community presence and corporate image.
• Support crisis and issues communication including public complaints, emergencies and incidents affecting the mall.
• Monitor publicity and public sentiment and prepare media coverage, public relations and communication reports for Management.
• Coordinate public relations material and resources including photography, videography, publicity material and corporate branding. 

Qualifications:

• Bachelor’s Degree in Public Relations, Mass Communication, Marketing or a related field.
• Minimum 2 to 3 years experience in Public Relations or Marketing.
• Strong knowledge of public relations, media relations, branding and marketing.
• Able to handle crisis communication, public issues and stakeholder enquiries professionally.
• Strong networking, interpersonal and stakeholder relationship management skills.
• Proficient in social media, digital communication and content creation tools.
• Excellent written and verbal communication, public speaking and presentation skills.
• Demonstrates adaptability, initiative and willingness to continuously learn and improve.