Kerja Sepenuh Masa, Product Marketing Executive - Senior Executive di CapBay Selangor - Maukerja

About the Company:

CapBay is a multi-award-winning FinTech platform specializing in Supply Chain Finance and P2P Financing. We are on a mission to provide smart, technology-driven financing solutions to businesses, helping them grow and thrive in a digital economy. Having been recognized globally for our innovation and impact, we are looking for high-caliber professionals who are passionate about reshaping the financial landscape.

About the Role:

The Senior Executive, Product Marketing leads the market growth and investor engagement strategy for CapBay's P2P Investment product — the platform through which retail and institutional investors fund vetted SME financing opportunities. This role focuses on end-to-end go-to-market execution: investor acquisition, engagement and retention campaigns, partner/media collaboration, and product messaging that builds trust and drives platform participation.

Working closely with the Investment, Sales, and Compliance teams, the role ensures P2P Investment campaigns, investor communications, and event/partnership activities are executed effectively to grow the investor base, deepen platform engagement, and support CapBay's overall disbursement growth.

This role sits alongside a peer Product Marketing role covering CrediBill and SME financing. The two roles are split by product line — this one owns the investor side of the business, the other owns the SME/borrower side — and share brand, compliance, and event infrastructure.

This is a pivotal role for an accounting professional who loves technical reconciliations and maintaining a "clean" set of books in a fast-paced FinTech environment.

Key Responsibilities:

In this role, you will be expected to:

1. GTM Execution & Campaign Management

• Own end-to-end planning and execution of investor acquisition, engagement and retention campaigns (e.g. referral programmes, loyalty mechanics, seasonal promotions).
  
• Coordinate campaign rollouts across digital platforms, EDM/WhatsApp channels, and marketing collateral to maximise investor reach.
  
• Manage timelines and deliverables with internal teams (design, digital ads, content) to ensure campaigns launch smoothly and on schedule.
  
• Track campaign performance and provide data-driven insights (conversion rate, funded amount, repeat investment rate) to improve future initiatives.

2. Copywriting & Content Development

• Develop investor-facing marketing copy for website content, social media, EDM campaigns, and platform notifications.
  
• Translate investment product features and risk/return information into clear, compliant, and trustworthy messaging for retail and institutional investors.
  
• Lead the creation of investor-facing collateral: product one-pagers, presentation decks, and onboarding/education materials.
  
• Ensure brand and messaging consistency across all P2P Investment communications.

3. Partner Engagement & Events

• Coordinate with institutional partners, government agencies, and industry associations on joint campaigns and investor outreach.
  
• Lead the organisation of investor-facing trade shows, exhibitions, workshops, and webinars that introduce prospective investors to the CapBay platform.
  
• Manage on-ground event/booth operations and supporting materials, and lead post-event debriefs to capture ROI and lessons learned.

4. Stakeholder Coordination & Reporting

• Align GTM activity with the Investment and Sales teams' pipeline and platform growth targets.
  
• Coordinate with Legal/Compliance early in campaign planning to ensure all investor-facing communications meet Securities Commission-regulated disclosure and promotional standards.
  
• Prepare marketing updates, campaign summaries, and reporting for the Head of Marketing and leadership.

5. PR & Ad-hoc Projects

• Support press releases, announcements, and award submissions related to P2P Investment milestones, partnerships, or MOUs, in coordination with the Head of Marketing.
  
• Lead ad-hoc marketing initiatives and special projects related to the P2P Investment brand as required.

Key Qualifications and Requirements:

We are looking for someone who is:

• Experience: 2–4 years of experience in marketing, product marketing, or go-to-market roles, with a strong track record in campaign management and events/partnership execution. Fresh graduates with strong aptitude and drive are also welcome to apply.
  
• Industry Knowledge: Experience in fintech, financial services, or investor-facing/B2C financial products is an advantage.
  
• Communication Mastery: Exceptional copywriting and communication skills in English; ability to simplify investment concepts into clear, compliant messaging. Bahasa Malaysia proficiency is an advantage.
  
• Project Leadership: Strong project management and coordination skills, with a proven ability to own campaigns and events end-to-end with minimal supervision.
  
• Adaptability: Comfortable managing both on-ground event logistics and desk-based campaign planning/reporting; able to work across sales, compliance, and external partners/agencies.

Why Join CapBay?

• Strategic Impact: Your work ensures the financial health and transparency of an award-winning FinTech leader.
• Growth Environment: Operate at the intersection of Finance and Technology in a company that is scaling rapidly.
• Professional Culture: A collaborative, high-performance environment where your technical expertise is valued.
• Comprehensive Benefits: Competitive salary, health benefits, and a vibrant work culture.

Our Achievements

• Top 200 Global Fintech Companies – CNBC
• EY Emerging Entrepreneur Of The Year
• Fintech Start-up of the Year Malaysia – The Asset's Triple A Digital Awards
• Best Fintech for Plug & Play Tech Center
• Best FinTech Platform for Supply Chain Finance – The Asian Banker
• Finalist at Global FinTech Hackcelerator and featured at Singapore Fintech Festival

Apply now and be part of CapBay’s growth story!