Kerja Sepenuh Masa Marketing Manager, Gaji tinggi SGD 5,000 di ReFormd Group - Maukerja

Job Overview

We are looking for a creative, commercially driven, and hands-on Marketing Manager to lead the overall marketing strategy and growth of our fitness brands.

You will be responsible for strengthening brand presence, generating qualified leads, increasing member acquisition and engagement, and ensuring that marketing initiatives contribute directly to business growth.

The ideal candidate is someone who combines strategic thinking with strong execution, understands digital marketing and social media, and is comfortable working closely with sales, operations, trainers, content creators, and management.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute the overall marketing strategy aligned with company growth and revenue objectives.
• Plan marketing campaigns, promotions, launches, partnerships, and seasonal initiatives.
• Manage the marketing calendar and ensure campaigns are delivered according to schedule.
• Identify new marketing opportunities and trends within the fitness, wellness, and lifestyle industries.
• Ensure marketing activities across different channels maintain a consistent brand direction.

Social Media & Content Strategy

• Develop and oversee the content strategy across platforms such as Instagram, TikTok and other relevant channels.
• Manage the social media and content calendar.
• Guide the creation of engaging content including member transformations, trainer features, educational content, promotional campaigns and lifestyle content.
• Work closely with content creators, photographers, videographers and internal teams.
• Ensure content remains aligned with the company's brand identity and positioning.
• Identify relevant social media trends and opportunities to increase reach and engagement.

Brand Management

• Maintain and strengthen the overall brand identity across all marketing channels.
• Develop campaigns that communicate the company's brand values and unique selling propositions.
• Ensure consistency in visual identity, tone of voice, messaging and customer communication.
• Explore partnerships, collaborations, influencers, events and community initiatives to increase brand awareness.

Team & Stakeholder Management

• Lead and coordinate marketing team members, executives, interns, agencies and external vendors where applicable.
• Delegate marketing projects and ensure deliverables meet deadlines and quality standards.
• Collaborate closely with the sales and operations teams to ensure marketing initiatives support business objectives.
• Manage relationships with advertising agencies, influencers, partners and other external stakeholders.
• Manage and allocate the marketing budget effectively.

AI, Automation & Marketing Technology

• Utilise AI tools to improve the efficiency and effectiveness of marketing operations.
• Develop and implement AI-powered bots, automations and workflows to support areas such as lead generation, lead qualification, customer engagement, content creation, campaign management and reporting.
• Explore opportunities to integrate AI into existing marketing and operational processes.
• Use AI and automation tools to streamline repetitive tasks and improve team productivity.
• Keep up to date with emerging AI tools and identify practical applications that can contribute to business growth.
• Work with internal teams to implement AI solutions that are practical, scalable and aligned with business requirements.

Requirements

• Diploma or Degree in Marketing, Business, Communications, Digital Media or a related field.
• Relevant experience in marketing, digital marketing or brand management, preferably within the fitness, wellness, lifestyle, hospitality or consumer services industries.
• Experience developing and managing marketing campaigns from strategy to execution.
• Strong understanding of social media platforms and digital advertising.
• Good project management and organisational skills.
• Strong communication, leadership and stakeholder management skills.
• Creative, proactive and comfortable working in a fast-paced environment.
• Passion or interest in fitness, health and wellness will be an advantage.

What We Are Looking For

We are looking for someone who is:

• Commercially minded – understands that marketing should contribute to leads, sales and business growth.
• Creative – able to develop engaging campaigns and brand ideas.
• Data-driven – comfortable analysing performance and making decisions based on results.
• Hands-on – willing to execute and not only manage from a strategic level.
• Adaptable – able to respond quickly to trends and changing business priorities.
• Collaborative – able to work closely with sales, operations and creative teams.

Pay: $4,000.00 - $5,000.00 per month

Benefits:

• Cell phone reimbursement
• Dental insurance
• Gym membership
• Health insurance
• Professional development

Work Location: In person