Kerja Sepenuh Masa, E-Commerce Key Account - Sales Growth Manager di Cloversoft & Co - Maukerja

We are looking for a sales-driven e-commerce growth hunter — not just an e-commerce administrator.

We are looking for someone who can take full ownership of our Shopee, Lazada and TikTok Shop stores and aggressively grow sales, while working with a lean advertising budget.

If you know how to turn traffic, promotions, affiliates, content, platform campaigns and marketplace relationships into real GMV and profitable sales, we want to hear from you.

You will be responsible for growing our direct-to-consumer marketplace business across:

• Shopee
• Lazada
• TikTok Shop

Your primary KPI is sales growth and profitable GMV.

You will have significant ownership to test, execute and improve the way we sell online.

This is a hands-on commercial role. We are not looking for someone who simply uploads products, prepares reports and waits for campaigns.

We want someone who sees a sales problem and finds a way to solve it.

1.Drive aggressive sales growth

• Own monthly GMV and sales targets across Shopee, Lazada and TikTok Shop.
• Develop and execute plans to rapidly increase orders, conversion and average order value.
• Identify winning SKUs, bundles, price points and promotional mechanics.
• Continuously test ways to increase organic marketplace sales.
• Build repeat purchases and increase customer lifetime value.

2. Grow sales with a lean advertising budget

We want someone who understands that more advertising spend does not automatically mean more sales.

You will be expected to:

• Maximise organic search and marketplace traffic.
• Improve product ranking and conversion.
• Use vouchers, bundles, flash deals and platform campaigns intelligently.
• Build affiliate and creator partnerships.
• Develop TikTok content that actually converts into sales.
• Optimise ads based on ROAS and contribution margin.
• Identify where we can obtain incremental traffic/exposure from the platforms without simply paying for it.

Our philosophy: grow sales fast but do it intelligently.

3. Own the marketplace commercial strategy

You will manage:

• Product assortment
• Pricing
• Bundles
• Promotions
• Vouchers
• Flash sales
• Campaign participation
• Product rankings
• Store merchandising
• Search optimisation
• Affiliate programmes
• TikTok Shop activities
• Livestream opportunities
• New product launches

You will continuously ask:

"What will make the customer buy today?"

4.Build relationships with Shopee, Lazada and TikTok

Develop strong relationships with platform Key Account Managers and platform teams.

Proactively pursue:

• Campaign participation
• Additional exposure
• Platform traffic opportunities
• Campaign slots
• Co-funded promotions where available
• Platform vouchers
• Mega-sale opportunities
• New platform initiatives
• Category opportunities

Current Shopee Singapore KAM roles themselves emphasise analysing account performance, developing growth strategies and working with accounts to execute campaigns and achieve targets.

5.Build an affiliate and creator sales engine

Especially for TikTok Shop, you will:

• Recruit relevant affiliates and creators.
• Build relationships with high-performing creators.
• Develop commission structures.
• Track affiliate GMV and ROI.
• Identify creators who actually convert rather than simply generate views.
• Test short-form content and live commerce.
• Turn winning content into repeatable sales.

TikTok's current Singapore FMCG roles specifically highlight creator/influencer collaboration, GMV growth, content-driven commerce and data analysis.

6. Use data to make decisions

You should be comfortable looking at:

• GMV
• Orders
• Conversion rate
• Traffic
• CTR
• AOV
• ROAS
• Cost per order
• Add-to-cart rate
• Product ranking
• Affiliate GMV
• Repeat purchase
• Gross margin
• Contribution margin

We don't want reports for the sake of reporting.

We want:

DATA → INSIGHT → ACTION →SALES

7. Own the numbers

You will be directly accountable for:

Monthly GMV

Order growth

Conversion

AOV

ROAS

Gross margin

Contribution margin

Your success will be measured by what happens to the business — not by how many reports you produce.

Who we are looking for:

You are likely to succeed in this role if you are:

• Commercially aggressive
• Entrepreneurial
• Highly hands-on
• Data-driven
• Fast-moving
• Creative about generating sales
• Comfortable working with limited resources
• Obsessed with marketplace performance
• Comfortable negotiating with platform KAMs
• Able to work independently
• Willing to test, fail, learn and immediately try again

Most importantly:

You must have a proven track record of growing marketplace sales.

We would much rather hire someone who has personally grown a smaller brand from $50K to $200K/month than someone who has managed a $2 million/month account but simply inherited the sales.

Required Experience

• 3+ years hands-on e-commerce / marketplace experience
• Proven experience with Shopee and/or Lazada
• Strong experience with TikTok Shop
• Experience managing Seller Centres directly
• Experience with marketplace campaigns and promotions
• Experience with marketplace advertising
• Strong understanding of affiliate/creator commerce
• Strong Excel/Google Sheets and analytical skills
• Proven track record of delivering sales/GMV growth

Strong Advantage

• FMCG experience
• Personal care / household / beauty experience
• Experience growing a brand's own marketplace stores
• Experience working directly with Shopee/Lazada/TikTok KAMs
• TikTok LIVE experience
• Strong affiliate network
• Experience growing brands with limited advertising budgets

Please do not apply if your experience is mainly:

• Uploading products
• Updating product descriptions
• Preparing reports
• Coordinating artwork
• Following instructions from agencies
• Spending heavily on ads to achieve sales
• Managing customer service only
• Administrative marketplace work

We need someone who creates sales, not someone who simply maintains a store.

Competitive basic salary + performance incentive

We are open to structuring a meaningful variable component around:

• GMV growth
• Profitability
• ROAS
• New customer acquisition
• Repeat purchase

The better you grow the business, the more you should earn.