Kerja Sepenuh Masa Marketing Specialist, Gaji tinggi SGD 5,200 di Addx Central Region (Singapore) - Maukerja

The Marketing Specialist drives ADDX's investor marketing: structured product (SP), commercial paper (CP) and fund launches, investor engagement, educational content and brand growth across B2B and B2C.

You will work with Private Capital Markets (PCM), Product, Data, Design, Legal and Compliance to deliver campaigns that are compelling and fully compliant with financial services regulations.

Focus split: roughly 70% internal (product launches, investor engagement and retention to drive revenue and volume) and 30% external (brand positioning and growth ideas for B2B and B2C).

Key responsibilities

1. Product launches

Plan, execute and analyse SP, CP and fund launch campaigns

Translate product features, risks and value propositions into clear investor-facing messaging

Partner with PCM, Product, Data, Design, Legal and Compliance for aligned messaging and on-time delivery

Measure launches against KPIs (transaction volume, MAU, engagement) and apply learnings to future campaigns

Maintain the master marketing calendar to avoid overlaps and maximise impact

2. Investor engagement and retention

Drive platform engagement depth and MAU growth through ongoing communications

Build, test and deploy campaigns in Braze/CleverTap: email, push notifications, tray notifications

Apply audience segmentation, personalisation and A/B testing to lift engagement and conversion

Monitor engagement metrics and surface insights for retention strategy

3. Educational content

Produce clear content that simplifies complex investment topics for accredited and high-net-worth investors

Cover explainers, product insights, market perspectives, in-app content and FAQs

Work with PCM, Legal and Compliance to ensure accuracy and consistency

Build and maintain ADDX's investor knowledge base

4. LinkedIn and spokesperson content

Support LinkedIn content for four designated ADDX spokespeople and ADDX's company channels

Ideate posts that build thought leadership, grow followers and expand reach

Align spokesperson content with brand messaging and regulatory guidelines

5. User growth ideas (B2B and B2C)

Generate concepts for investor acquisition: social campaigns, referral programmes and partnership activations

Work cross-functionally to test acquisition ideas from ideation to pilot

6. Events

Coordinate investor events, webinars and client engagement activities, with PCM co-leads where activation-related

Manage logistics, timelines, stakeholders and vendors

Develop event materials, invitations, registration communications and post-event follow-ups

7. PR support

Help prepare press releases and media briefs

Support agency coordination and briefing for campaigns, launches and announcements

Keep PR messaging consistent with investor-facing communications

Requirements

Bachelor's degree in Business, Marketing, Communications, Finance or a related field

1–2 years of experience in marketing, content or communications, preferably in financial services or fintech

Experience running campaigns across channels such as email, social, and events, for either B2B or B2C

Familiarity with marketing automation tools and social media (Instagram, LinkedIn) analytics and scheduling tools

Understanding of or strong interest in financial services industry

Familiarity with MAS rules on financial promotions and compliance-reviewed approval processes, or willingness to learn them quickly

Comfort working with data to measure and improve campaigns

We are ADDX, the entry point into private markets, and we aim to democratise private market investments. As a team, we strive to build a future where everybody can access financial ecosystems easily, fairly, and safely.

We have built the World’s first fully regulated platform for digital securities, licensed by the Monetary Authority of Singapore (MAS).

• In 2022, we received USD 58 million in our Pre-Series B funding round.
• We are the first Singapore financial institution to recognise crypto assets for onboarding accredited investors.

We are growing, and are looking for talented individuals like you to join our team and take us forward at rocket speed towards our future as the leaders of the private market. If you believe in a future of fair financial markets, just like we do, we’ve been waiting for you at ADDX.