Kerja Sepenuh Masa, Social Media And Content Creator di Xcalibur Digital Selangor - Maukerja

Location: Kota Damansara, Malaysia

Location: Kota Damansara, Malaysia

Department: Content & Social Media

We’re looking for a Senior Social Media & Content Creator who is first and foremost a storyteller.

You’ll take the lead in developing and creating social media content for SchoolAdvisor and It Takes A Village, platforms that speak to parents and families, while also supporting video and branded content projects for our education clients.

This role covers the creative process from research and idea development to scripting, visual direction, production, publishing and performance analysis.

We’re looking for someone who understands that good content isn't simply about sharing information. It’s about finding the story, emotion, human angle or conversation that makes people stop scrolling and want to watch, read or share. It’s not just about creating hype, it is educating the audience on important considerations when it comes to child enrichment, welfare and education.

• Lead the day-to-day social media content strategy for SchoolAdvisor and It Takes A Village.
• Develop content calendars, creative concepts and social-first campaigns based on audience insights, trends and platform behaviour.
• Understand the different audiences, content pillars and personalities of both platforms.
• Identify opportunities to grow reach, engagement and community through original content.
• Monitor content performance and use insights to shape future content and strategy.
• Strive to create content that garner a high number of shares and reach.
• Manage postings and monitor activity on a sister Facebook group: Malaysian Private and International School Information for Parents

• Develop compelling content ideas across video, static, carousel and other social formats.
• Write strong hooks, scripts, captions, headlines and social copy.
• Turn complex education, parenting and family topics into content that is easy and interesting to consume.
• Find the human angle behind a topic and build stories around curiosity, emotion, humour, relatability or surprise.
• Develop concepts from idea to execution, with clear creative direction for visuals, filming and editing.
• Develop content ideas for university and branded clients that meet both audience and client objectives.

• Develop social-first video concepts that combine AI-generated voiceovers, AI visuals, real B-roll and other visual assets.
• Write scripts specifically for AI-assisted video, ensuring the pacing, structure and storytelling work with voiceover-led content.
• Plan the visual treatment for each script, including what should be shown through AI-generated footage, real footage, stock/B-roll, graphics, animation or text.
• Provide clear visual direction, shot-by-shot guidance and editing references to bring the story to life.
• Use AI and content creation tools to explore and produce creative visuals efficiently.
• Understand how to create visual variety and maintain audience attention throughout a video.
• Ensure AI-generated content feels purposeful and supports the story rather than being used simply for visual effect.
• Stay updated on emerging AI tools and techniques that can improve content creation and production.

• Create and oversee short-form video content for Instagram, TikTok, YouTube and other relevant platforms.
• Develop storyboards, shot lists and creative direction where required.
• Be comfortable presenting or appearing on camera when needed
• Comfortable interviewing school principals, parents and specialists on camera.
• Create social assets including carousels, graphics, thumbnails and promotional materials using Canva.
• Use tools such as Instagram Edits, CapCut and other relevant content creation and editing tools.
• Ensure content is adapted appropriately for each platform rather than simply reposted.

• Stay closely connected to social media trends, creators, formats, conversations and emerging content styles.
• Identify high-performing content and understand why it works, rather than simply copying what is trending.
• Adapt relevant trends into original content for parents, students and education audiences.
• Research parenting, education, children, schools, universities and wider cultural conversations to identify content opportunities.
• Monitor audience comments and conversations to uncover new stories, questions and content ideas.

• Work closely with internal content, design, video, marketing and client servicing teams.
• Collaborate with school, enrichment, child specialists and other clients to understand objectives and translate them into creative content concepts.
• Contribute to content proposals and creative pitches where required.
• Provide clear creative direction and constructive feedback to internal teams and production partners.
• Manage multiple projects from concept to publication while maintaining quality and meeting deadlines.

• Strong storytelling ability with excellent creative instincts.
• Proven experience in social media, content creation, digital media, marketing or a related field.
• Excellent written and spoken English.
• Strong scriptwriting, copywriting and communication skills.
• Strong understanding of social media and what makes people stop scrolling.
• Good understanding of, or genuine curiosity about, parents and family audiences.
• Experience creating short-form video content and social-first campaigns.
• Comfortable being in front of the camera.
• Proficient in Canva, Capcut and familiar with social video editing tools such as Instagram Edits.
• Comfortable working with AI tools for content creation, particularly AI voiceover and AI-generated visual content.
• Willingness to try new technology and opportunities to grow the Schooladvisor and It Takes A Village brand
• Able to translate a script into a clear visual story and give strong direction on how a video should look and feel.
• Strong understanding of current social media trends and content formats.
• Able to turn a simple topic into a compelling creative idea.
• Strong research, organisation and project management skills.
• Proactive, independent and comfortable taking ownership of projects.
• Willing to experiment, test new ideas and learn from performance.

We’re not looking for someone who simply knows how to manage a social media page or operate an editing tool.

We’re looking for someone who can FIND the story and knows how to BRING IT TO LIFE.

Someone who can take a statistic, a parenting struggle, a university brief, a trending conversation or an everyday observation and turn it into something people want to watch, read, discuss and share.

Whether that story is told through a person on camera, real-world footage, AI-generated visuals, animation, graphics or a combination of all four, you should know what the audience needs to see, hear and feel at every point of the story.

If you’re someone who is constantly asking, “What’s the interesting story here?”, or believe “This is awesome information parents need to know”, we want to hear from you.