About TravelokaTraveloka is Southeast Asia’s leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. With over 140 million app downloads and more than 40 million monthly active users, Traveloka stands as one of the most popular travel apps in the region.

Job Description

Job ID: MJ000339

About Traveloka

Traveloka is Southeast Asia's leading travel and lifestyle super-app. We connect tens of millions of travellers across the region with flights, hotels, experiences, financial services, and more — all from a single platform. Since our founding in 2012, we have expanded to eleven markets, processed billions of dollars in transactions, and built one of the most recognised consumer brands in the region.

We move fast because the region demands it. Southeast Asia is young, mobile-first, and growing faster than almost anywhere else on earth. We are not transplanting a Western playbook — we are writing a new one, from scratch, for a market that does not look like anywhere else — and we are calling for people who want to be part of that.

About the Team

We are the SEM team inside Traveloka's Digital Marketing function, and we own one of the most measurable, fast-feedback channels in the company: paid search. Every day you bid against the biggest travel brands in the world for the intent of millions of Southeast Asian travelers searching for their next flight, hotel, or experience across 11 markets and as many languages.

This is performance marketing with real stakes — you live in auction data, keyword structures, automated bidding, and incrementality, and you can see the impact of a smart change before the day is out. We are rigorous, fast-moving, and unapologetically data-driven. If you want to run search at genuine scale and let the numbers settle the argument, you will feel at home here.

About the Job

As a Principal Digital Marketing Specialist, you are the senior expert the function leans on — an individual contributor without a team who develops and implements the operational plans, programs, and frameworks that have a direct impact on the function's overall paid-media results across markets.

• Develop and implement the operational plans and optimisation programs that move the function's overall results, in line with its must-win priorities
• Own a significant slice of high-spend paid media as a specialist, accountable for its efficiency and incremental booking growth
• Tackle genuinely complex problems where operational and financial dimensions intersect, and design the measurement, attribution, and bidding frameworks the team adopts, and enhance existing frameworks and lead complex, cross-cutting initiatives — feed strategy, bidding architecture, audience and creative systems — typically as the technical owner within a project team
• Persuade and convince leadership and partners of the trade-offs you recommend, even where the final budget call sits with them
• Set the technical standard for the craft and mentor analysts toward it, without managing or line-leading anyone
• Partner with creative, product, analytics, and platform teams to lift relevance, conversion, and signal quality
• Spot the structural shifts ahead — automation, privacy, AI-powered discovery — and prototype the response

Job Requirements

• You have at least 8 years of relevant experience.
• You are a recognised paid-search expert with a track record of scaling large SEM portfolios profitably
• You build operational plans and frameworks that the wider team adopts, not just optimisations for your own accounts
• You own measurement deeply — attribution, incrementality, and the bidding signals behind smart bidding
• You are highly analytical, comfortable in SQL or advanced BI, and you turn complex data into decisions
• You reason about operational and financial trade-offs and influence where budget should flow
• You set the technical bar and lift others' work as an expert individual contributor, without managing a team
• You are fluent with AI and automation as levers for optimisation at scale
• You hold a degree in a quantitative or business field, or equivalent deep expertise
• You navigate multi-market complexity — language, currency, seasonality — with confidence, and have scaled SEM across most or all of Traveloka's 11 markets, navigating language, currency, and seasonality
• You persuade senior, cross-functional partners in English with evidence and clear reasoning
• You have designed a measurement or incrementality framework that the wider team adopted as standard
• You have built automation or in-house tooling that replaced manual optimisation at meaningful scale

Join Us

If you have read this far and felt something click — the problem, the scale, the moment — we would like to hear from you.

We review every application. If your background is a strong fit, you will hear from us within 5 business days.

We are building the kind of company where strong people choose to stay because the work keeps getting bigger and better. If that is what you are looking for, apply.