Job Summary
Lead and manage pay-per-click (PPC) campaigns across search engines and social media platforms to drive business goals. Develop targeted marketing strategies, optimize campaign performance, and collaborate cross-functionally to maximize client ROI.
Responsibilities
Develop, implement, and manage PPC strategies across major search engines (Google, Bing) and social media platforms (Facebook, Instagram, TikTok, LinkedIn, Spotify) to maximize campaign effectiveness
Take full ownership of paid search and paid social campaigns to achieve key performance indicators and business objectives
Design keyword strategies, audience targeting, ad copywriting, creative direction, display ads, and structure effective ad groups for marketing campaigns
Prepare detailed campaign and marketing proposals tailored to client needs
Manage day-to-day PPC account operations on platforms including Google Ads, Bing Ads, Facebook/Instagram Ads Manager, TikTok Ads, and LinkedIn Campaign Manager
Track, measure, and analyze campaign data to identify optimization opportunities aligned with client objectives and improve ROI
Utilize Google Tag Manager, Google Analytics, and other tracking tools to accurately measure campaign performance and user behavior
Ensure websites and landing pages follow UX/UI best practices and are optimized to maximize conversion rates
Provide daily campaign updates and alerts, and prepare weekly and monthly performance reports with insights and actionable recommendations for internal teams and clients
Collaborate with Account Management, Sales, Graphics, and Web teams to enhance client support and elevate search and social campaign performance
Required competencies and certifications
2–3 years of hands-on experience managing PPC campaigns across Search, Display, and Social platforms
Strong working knowledge of Google Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Ads, and other major ad platforms
Proficient in running various campaign types including Search, Display, YouTube, and Remarketing
Experience with Google Tag Manager, Google Analytics, and other tracking tools
Strong analytical skills to interpret data and translate insights into actionable strategies
Excellent written and verbal communication skills
Ability to work independently, meet deadlines, and manage multiple campaigns simultaneously
Performance-driven mindset with effective problem-solving abilities
Positive attitude, detail-oriented, and customer-focused
Preferred competencies and qualifications will be a plus
Experience with Adobe Creative Suite (Photoshop, Illustrator) to support creative campaign development
Certification in Google Ads, Google Analytics, Facebook Blueprint, or related platforms to demonstrate proficiency and industry knowledge
ICLICK MEDIA PTE. LTD.
iClick Media is an Internet Marketing company specializing in
Search Engine Marketing
(
SEM
),
Search Engine Optimisation
(
SEO
),
Social Media Marketing (SMM
),
Web Design
&
Web Analytics
. We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions.
Our team has extensive experience in helping companies achieve a highly favorable Return-On-Investment (ROI) through qualitative tracking and reporting, and then mining these data to better enhance the overall marketing campaign performance.
iClick Media is proud to be a
Google AdWords Certified Partner
as well as a
Yahoo! Search Marketing Certified Partner
. We are also one of the few Internet Marketing Companies in Singapore that is awarded the ISO 9001:2008 Certification (Certification Board: UKAS Management System).