Kerja Sepenuh Masa, Assistant Manager - Product Marketing di FUJIFILM Selangor - Maukerja

This is a position under Electronic Imaging (EI) Department, handling digital camera.

Job Responsibilities:

1) Product Marketing Strategy:

• Collaborate with the product development team to understand product features, benefits, and unique selling points.

• Develop and implement comprehensive product marketing strategies to promote our products effectively, drive product awareness and market penetration.

• Conduct market segmentation analysis to tailor messaging for different target audiences.

• Collaborate with cross-functional teams to align marketing strategies with overall business objectives.

2) Market Trends Analysis:

• Stay abreast of industry trends, consumer behavior, and emerging market opportunities.

• Perform market visit and meet-up with dealers for market insights.

• Conduct comprehensive competitor analysis to identify strengths, weaknesses, opportunities, and threats.

• Translate market insights into actionable strategies to position our products effectively.

3) Pricing Research and Strategy:

• Conduct thorough pricing research to ensure competitive positioning and profitability.

• Develop pricing strategies that reflect market dynamics and customer value perceptions.

• Collaborate with finance and sales teams to ensure pricing aligns with financial objectives and sales targets.

4) Campaign Development & Execution:

• Oversee the end-to-end execution of marketing campaigns, ensuring alignment with brand guidelines and messaging.

• Work closely with the creative team to develop compelling marketing collateral and campaigns.

• Monitor campaigns based on performance metrics and feedback and seek continuous improvement.

5) Data Analysis and Reporting:

• Utilize marketing analytics tools to track and measure the performance of marketing campaigns.

• Generate insightful reports for key stakeholders, highlighting successes and areas for improvement.

6) Cross-Functional Collaboration:

• Work closely with product development, sales, and other departments to gather insights and incorporate them into marketing strategies.

• Foster a collaborative environment to drive innovation and continuous improvement.

Job Requirements:

• Bachelor's degree in Marketing, Business, or a related field.

• Prefer candidates with 4-5 years of related working experience.

• Candidates with passion in imaging and video industry are highly preferred.

• Proven experience in product marketing, with a strong background in pricing strategy. Experience in marketing budget planning is an added advantage.

• Exceptional project management and organizational skills.

• Strong analytical mindset with the ability to derive insights from data.

• Excellent communication and presentation skills.

• Must have own transport and willing to travel.