Company Description Putra Specialist Hospital Batu Pahat is a private healthcare facility located in Batu Pahat, Johor, Malaysia, offering a broad range of medical services including general medicine, surgery, urology, pediatrics, obstetrics and gynecology, ENT, and ophthalmology. The hospital is equipped with modern medical technology and facilities to support high-quality patient care. A team of experienced doctors, nurses, and healthcare professionals provides comprehensive and compassionate clinical services. The hospital operates 24 hours a day, 7 days a week, ensuring continuous access to medical care for the community. This dynamic environment offers healthcare-focused professionals the opportunity to contribute to an established and growing institution.
Role Description This is a full-time, on-site Marketing Executive role based in Batu Pahat. The Marketing Executive will support the hospital’s growth by planning and executing marketing campaigns that promote services, specialties, and health programs to the local community and surrounding areas. Daily responsibilities include conducting market research, assisting with marketing plans and budgets, coordinating promotional activities, and supporting sales initiatives to increase patient acquisition and retention. The role involves creating and updating marketing materials, managing digital and traditional marketing channels, and collaborating with clinical and administrative teams to ensure consistent messaging. The Marketing Executive will also track campaign performance, prepare reports, and recommend improvements to strengthen the hospital’s brand and visibility.
Qualifications
- Candidates should possess skills in Market Planning and Marketing to develop and implement effective promotional strategies.
- Candidates should possess skills in Market Research to understand patient needs, competitive positioning, and local healthcare trends.
- Candidates should possess strong Communication skills to prepare clear marketing content and collaborate with internal and external stakeholders.
- Candidates should possess Sales and relationship-building skills to support patient outreach, corporate tie-ups, and referral programs.
- Diploma or degree in Marketing, Business, Communications, or a related field is preferred.
- Ability to work on-site in Batu Pahat, manage multiple projects, and meet deadlines in a fast-paced healthcare environment.
- Proficiency in basic office software and familiarity with digital marketing tools and social media platforms is an advantage.
- Prior experience in healthcare or service-based