- Singapore
Kerja Sepenuh Masa Marketing Manager Tiger – Trade Marketing - Commercialization, Gaji tinggi SGD 27,000 di The HEINEKEN Company - Maukerja
Marketing Manager Tiger – Trade Marketing - Commercialization
The HEINEKEN Company
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
Job description
Develop and drive key insights on commercial performance and recommended actions for growth
Day-to-day commercial interaction with markets (current & new), understanding issues and opps (inc, lead on SP & AP)
Develop and populate performance trackers. Ensure clear insights/recommendations for opportunities / actions for growth (e.g., distribution, price, promo, BTL support etc.)
Drive World Acclaimed TTL brand building, defining and delivering Tiger Way of Trade Marketing (across channels)
Responsible for the creation and delivery of the annual brand activation plan, across markets, channels, and customers (critical are Lunar New Year and football). Develop all BTL assets and playbook guidance, using PACE framework to approve local initiatives
Design lead for the brand, liaising with innovation & communications lead to deliver a consistent visual identity, and ensuring design principles translate to world-class execution at the moment of truth
Owner of global merchandise catalogue. Improve quality and cost, and drive adoption through AP commitment rounds
Establish and refresh the 3-yr APP strategy for Tiger, driving growth by winning in key repertoires and pricing corridors
Lead footprint expansion strategy (aligned SP) and playbooking repeatable Tiger solutions for market archetypes
Markets connection / Tiger Internal Community Management
Orchestrate Global Brand Team connects with OpCos, such as Global Community Quarterly calls, ad-doc events during Global Commerce Week to drive Learn, Share, Reapply philosophy
Own internal communications agenda to ensure Tiger has disproportionate share of voice in HNV, adding value through Learn, Share and Re-apply of best in practice examples across OpCos
Budget Responsibility:
Trade Marketing/BTL brand budget
Job Requirements:
Bachelor's degree and fluent English communication
8+ years of experience in Marketing, Trade Marketing, Category Development, or Commercial roles
Strong expertise in brand building, trade marketing, and commercial performance
Experience working with regional and global stakeholders across multiple markets
Strong analytical, problem-solving, and business insight capabilities.
Excellent communication and stakeholder management skills.
HEINEKEN ASIA PACIFIC PTE. LTD.
HEINEKEN Asia Pacific has a long and proud heritage as a leading brewer in the region. It began as a joint venture in 1931 and is today part of HEINEKEN, with operations in over 20 countries in Asia Pacific. Our regional headquarters in Singapore is ideal for HEINEKEN’s efforts to tap into emerging markets with high growth potential. We are committed to the sustainable use of resources, investment in communities and responsible consumption of our winning portfolio of over 50 brands.
Develop and drive key insights on commercial performance and recommended actions for growth
Day-to-day commercial interaction with markets (current & new), understanding issues and opps (inc, lead on SP & AP)
Develop and populate performance trackers. Ensure clear insights/recommendations for opportunities / actions for growth (e.g., distribution, price, promo, BTL support etc.)
Drive World Acclaimed TTL brand building, defining and delivering Tiger Way of Trade Marketing (across channels)
Responsible for the creation and delivery of the annual brand activation plan, across markets, channels, and customers (critical are Lunar New Year and football). Develop all BTL assets and playbook guidance, using PACE framework to approve local initiatives
Design lead for the brand, liaising with innovation & communications lead to deliver a consistent visual identity, and ensuring design principles translate to world-class execution at the moment of truth
Owner of global merchandise catalogue. Improve quality and cost, and drive adoption through AP commitment rounds
Establish and refresh the 3-yr APP strategy for Tiger, driving growth by winning in key repertoires and pricing corridors
Lead footprint expansion strategy (aligned SP) and playbooking repeatable Tiger solutions for market archetypes
Markets connection / Tiger Internal Community Management
Orchestrate Global Brand Team connects with OpCos, such as Global Community Quarterly calls, ad-doc events during Global Commerce Week to drive Learn, Share, Reapply philosophy
Own internal communications agenda to ensure Tiger has disproportionate share of voice in HNV, adding value through Learn, Share and Re-apply of best in practice examples across OpCos
Budget Responsibility:
Trade Marketing/BTL brand budget
Job Requirements:
Bachelor's degree and fluent English communication
8+ years of experience in Marketing, Trade Marketing, Category Development, or Commercial roles
Strong expertise in brand building, trade marketing, and commercial performance
Experience working with regional and global stakeholders across multiple markets
Strong analytical, problem-solving, and business insight capabilities.
Excellent communication and stakeholder management skills.
HEINEKEN ASIA PACIFIC PTE. LTD.
HEINEKEN Asia Pacific has a long and proud heritage as a leading brewer in the region. It began as a joint venture in 1931 and is today part of HEINEKEN, with operations in over 20 countries in Asia Pacific. Our regional headquarters in Singapore is ideal for HEINEKEN’s efforts to tap into emerging markets with high growth potential. We are committed to the sustainable use of resources, investment in communities and responsible consumption of our winning portfolio of over 50 brands.
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