Full Time Senior Executive, GTM - Network Development Jobs, in CARSOME Petaling Jaya - Maukerja

About You

As a Senior Executive, Go-To-Market (GTM) & Network Development, you will play a key role in driving the successful commercialization and market adoption of CARSOME's products, promotions, ancillary offerings, and retail initiatives.

You will work closely with Product, Marketing, Sales, Retail Operations, and other cross-functional teams to translate business strategies into executable go-to-market plans that drive customer acquisition, sales conversion, product adoption, and revenue growth.

Beyond campaign execution, you will help identify opportunities to strengthen CARSOME's retail network, improve market coverage, and unlock new commercial opportunities across branches and customer touchpoints.

You are commercially minded, highly organized, data-driven, and comfortable working in a fast-paced environment. You enjoy connecting strategy with execution, bringing different teams together, and turning ideas into measurable business outcomes.

Your Day-to-Day

Go-To-Market & Commercialization

• Support the development and execution of go-to-market strategies for new products, services, promotions, and commercial initiatives.
• Coordinate the end-to-end GTM process, from proposition development and launch planning to market activation and post-launch optimization.
• Work with Product, Marketing, Sales, Retail Operations, and other stakeholders to ensure product and campaign readiness across all customer touchpoints.
• Translate commercial objectives into clear execution plans, timelines, responsibilities, and performance targets.
• Identify opportunities to improve product adoption, customer conversion, revenue contribution, and ancillary product attachment.
• Develop customer-centric propositions, bundles, and promotional mechanics that enhance value across the vehicle ownership journey.

Retail Campaigns & Market Activation

• Support the planning and execution of integrated marketing campaigns, promotional activities, and retail activations aligned with business and sales objectives.
• Develop and manage the commercial and campaign calendar, ensuring initiatives are properly planned, prioritized, and delivered on time.
• Execute retail marketing initiatives including branch campaigns, on-ground activations, events, partnerships, seasonal promotions, and market-specific initiatives.
• Partner closely with Retail Operations and branch teams to ensure consistent and effective execution across the network.
• Ensure campaign and product messaging is consistently communicated across physical, digital, and sales channels.

Network Development

• Support initiatives to optimize CARSOME's retail network coverage, branch performance, and market presence.
• Analyze market, customer, sales, and branch performance data to identify opportunities for network expansion, optimization, and localized activation.
• Support the evaluation of new market opportunities, including market potential, customer demand, competitive landscape, and commercial attractiveness.
• Work with relevant stakeholders to develop business cases and recommendations for network expansion, branch activation, and market development.
• Identify opportunities to leverage the existing network to increase customer traffic, sales opportunities, and cross-selling potential.
• Support the development of market-specific strategies based on local customer behavior, demand, and competitive dynamics.

Sales Enablement & Execution

• Work closely with Sales teams to develop sales enablement materials, product communications, campaign toolkits, FAQs, and launch materials.
• Ensure Sales and Retail teams have the necessary knowledge, tools, and communication to effectively execute new products and promotions.
• Coordinate launch readiness across sales channels, branches, systems, customer touchpoints, and operational processes.
• Gather feedback from frontline teams and customers to identify execution gaps and opportunities for improvement.
• Performance Management & Optimization
• Monitor campaign, product, and commercial performance against agreed KPIs and business objectives.
• Track key metrics including customer acquisition, traffic, conversion, product adoption, ancillary attachment, revenue, and campaign ROI.
• Develop regular performance reports and provide actionable insights and recommendations to improve commercial outcomes.
• Conduct post-campaign and post-launch reviews to evaluate effectiveness and identify learnings for future initiatives.
• Use data and market insights to recommend improvements to campaign mechanics, propositions, pricing, channels, and customer journeys.

Cross-Functional Project Management

• Act as a key coordinator between Product, Marketing, Sales, Retail Operations, Finance, and other relevant functions to ensure seamless execution.
• Manage project timelines, dependencies, deliverables, and stakeholder alignment for assigned initiatives.
• Proactively identify risks, execution gaps, and dependencies and work with stakeholders to resolve them.
• Maintain clear documentation of GTM plans, campaign briefs, launch requirements, performance results, and post-mortems.

What You'll Need

• Bachelor's degree in Business, Marketing, Management, Economics, or a related discipline.
• 3–5 years of experience in go-to-market, commercial strategy, business development, retail marketing, sales operations, network development, or a related role.
• Strong commercial acumen with an understanding of customer acquisition, sales conversion, revenue, and profitability drivers.
• Experience in managing cross-functional projects and coordinating multiple stakeholders.
• Strong project management and execution skills with the ability to manage multiple initiatives simultaneously.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable commercial insights.
• Excellent communication and stakeholder management skills.
• Comfortable working in a fast-paced, ambiguous, and highly collaborative environment.
• Strong proficiency in Microsoft Excel/Google Sheets and presentation tools.
• Experience in automotive, retail, e-commerce, technology, or other consumer-facing industries is an advantage.

What We Look For

• Commercially Driven: Understands the business impact behind every campaign, product, and initiative.
• Execution-Oriented: Turns strategies into clear actions and ensures initiatives are delivered effectively.
• Customer-Centric: Understands customer needs and translates them into compelling propositions and experiences.
• Data-Driven: Uses data and insights to make decisions and continuously improve performance.
• Collaborative: Builds strong relationships across Product, Marketing, Sales, Operations, and other functions.
• Ownership Mindset: Takes accountability for outcomes, not just deliverables.
• Agile & Adaptable: Comfortable navigating changing priorities and working in a fast-moving environment.
• Growth Mindset: Continuously looks for opportunities to grow sales, customer acquisition, product adoption, and network performance.

Success in this role will be measured through:

• GTM launch readiness and on-time execution
• Campaign and promotion performance
• Customer acquisition and retail traffic uplift
• Sales conversion improvement
• Product and ancillary product adoption / attachment
• Revenue and incremental commercial contribution
• Campaign ROI and cost efficiency
• Retail network activation and market coverage
• Execution quality and stakeholder satisfaction
• Post-launch optimization and improvement of commercial initiatives