The Senior Strategist acts as the project’s strategic anchor, turning data and market insights into sharp creative blueprints that inspire internal teams and win new business. Drives high-level strategic thinking and shapes impactful brand narratives across major client accounts, campaigns, and pitches.
Key Responsibilities:
1) Pitch & Proposal Development
- Lead the development of strategic proposals, pitch decks, and presentation materials aligned with client objectives.
- Conduct market research and competitor analysis while collaborating with internal teams to craft compelling strategic narratives.
2) Brand Strategy & Positioning
- Develop and refine brand strategies, including brand positioning, messaging frameworks, and tone of voice.
- Conduct brand audits, market research, and consumer insights analysis to identify opportunities.
3) Marketing Collateral
- Develop strategic content for pitch decks, websites, social media, digital campaigns, and brand materials.
- Ensure all content aligns with brand strategy, audience insights, and campaign objectives.
4) Stakeholder & Client Collaboration:
- Partner with clients and internal stakeholders to align strategic direction with business goals and campaign objectives.
- Present strategies and insights confidently while staying updated on industry trends and consumer behaviour.
KPI/Sucess Metrics
- Strategic & creative output: Quality and effectiveness of brand strategies, campaign ideas, and marketing recommendations delivered.
- Brand & content impact: Strength and consistency of messaging, storytelling, and content across campaigns and platforms.
- Client & stakeholder management: Effectiveness in managing client relationships, presenting strategies, and aligning expectations.
- Cross-functional collaboration & market insight: Ability to collaborate across teams while contributing relevant industry and consumer insights.