We are looking for a Senior Marketing Executive to join our growing F&B team. The ideal candidate will have strong marketing experience, excellent communication skills, and a good understanding of the food & beverage industry.
You will be responsible for planning and executing marketing strategies, managing campaigns, strengthening brand presence, and driving customer engagement and sales across our outlets and digital platforms.
Key Responsibilities
- Develop and execute marketing strategies and campaigns to increase brand awareness, customer engagement, and sales.
- Plan and manage marketing campaigns for new product launches, promotions, seasonal campaigns, and outlet activities.
- Manage social media platforms including Instagram, Facebook, TikTok, and other relevant channels.
- Develop engaging content including social media posts, captions, promotional materials, and campaign concepts.
- Work closely with the operations team to ensure marketing campaigns and promotions are effectively implemented at outlets.
- Coordinate with designers, photographers, videographers, influencers, and external agencies when required.
- Monitor social media trends, F&B trends, competitors, and customer preferences to identify new marketing opportunities.
- Manage and coordinate collaborations with influencers, KOLs, brands, and other business partners.
- Assist in planning and executing events, activations, and promotional activities.
- Track and analyse campaign performance, customer engagement, and marketing results.
- Prepare regular marketing reports and provide recommendations for improvement.
- Manage marketing budgets and ensure campaigns are executed within the allocated budget.
- Support the development and maintenance of brand guidelines to ensure consistent brand identity across all platforms.
- Conduct market research and competitor analysis to identify opportunities and improve marketing strategies.
- Perform other marketing-related duties and projects as assigned by management.
Requirements
- Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related field.
- Minimum 3–4 years of relevant marketing experience.
- Experience in the F&B industry is highly preferred.
- Strong understanding of social media marketing, digital marketing, and content creation.
- Experience in planning and executing marketing campaigns and promotional activities.
- Good understanding of current social media trends and consumer behaviour.
- Strong communication, interpersonal, and organisational skills.
- Creative, proactive, and able to work independently.
- Able to manage multiple projects and meet deadlines.
- Strong problem-solving and analytical skills.
- Proficient in Microsoft Office/Google Workspace.
- Experience with Canva, Meta Business Suite, TikTok, or other digital marketing tools will be an advantage.
- Willing to travel to outlets or attend events when required.
Working hours: 9:30am - 5:30am (Monday - Friday)
Location: Bukit Damansara
Pay: RM4,000.00 - RM5,500.00 per month
Ability to commute/relocate:
- Kuala Lumpur: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- What is your current notice period?
- Do you have your own transportation?
Experience:
- marketing: 3 years (Preferred)
Work Location: In person