Kerja Sepenuh Masa, Deputy Manager, Marketing (2-Year Renewable Contract) di Mount Faber Leisure Group - Maukerja

Job Responsibilities

Marketing Planning & Campaign Management

• Support the Marketing Manager in developing and executing integrated marketing plans that support business objectives, brand priorities and revenue targets.
• Manage the annual marketing calendar across attractions and F&B outlets, ensuring timely execution of thematic, tactical and seasonal campaigns.
• Lead the end-to-end planning and execution of assigned marketing campaigns, from concept development and briefing through launch, activation and post-campaign evaluation.
• Develop campaign strategies, customer propositions, channel plans, budgets, timelines and KPIs aligned with commercial goals.

Digital Marketing, Content & Visitor Engagement

• Plan and optimise marketing activity across digital and traditional channels, including web, social media, search, email marketing and paid media.
• Work with internal teams and agency partners to develop engaging content and creative assets that are aligned with brand guidelines and target audience needs.
• Lead the development of visitor-facing marketing initiatives such as themed installations, branded spaces, experiential activations, promotional campaigns and photo opportunities that enhance the guest experience.
• Explore and apply appropriate analytics and AI tools to improve campaign effectiveness, audience targeting, content development and marketing productivity.

Strategic Partnerships & Stakeholder Management

• Manage marketing partnerships, co-funded campaigns and collaborative promotions with tourism, payment, travel, lifestyle and commercial partners.
• Develop and implement joint marketing initiatives that support visitor acquisition, revenue generation and brand awareness objectives.
• Coordinate closely with internal stakeholders including Operations, Retail, Sales, Finance and Corporate Communications, as well as external agencies and partners, to ensure successful campaign delivery.
• Build and maintain effective stakeholder relationships to facilitate collaboration, problem-solving and operational readiness across projects.

Performance Analysis & Reporting

• Monitor campaign performance against agreed KPIs and business objectives using relevant marketing and commercial data.
• Prepare regular performance reports, insights and recommendations for management and key stakeholders.
• Conduct post-campaign reviews, identify learnings and opportunities, and apply insights to improve future campaign performance and resource allocation.

Budget, Agency & Governance Management

• Manage assigned Advertising & Promotion budgets and monitor expenditure to ensure cost-effective and efficient use of resources.
• Manage agency and vendor relationships, ensuring delivery standards, timelines and agreed outcomes are met.
• Support procurement exercises, tender evaluations and vendor selection processes in accordance with company policies and governance requirements.
• Maintain marketing documentation, trackers, approvals and reporting records to support governance, accountability and audit requirements.

Leadership & Team Development

• Guide and supervise the graphic design team in the delivery of high-quality creative assets and marketing collateral.
• Provide clear direction, coaching and feedback to team members while supporting capability development and cross-functional collaboration.
• Support the Marketing Manager in departmental planning, budgeting and achievement of overall marketing objectives.

Job Requirements

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Minimum 8 years of experience in marketing, communications or related fields.
• Experience in the tourism, hospitality, attractions, leisure or lifestyle sectors is preferred.
• At least 2-3 years of supervisory or team leadership experience.
• Proven experience in campaign planning, stakeholder management and project delivery.
• Strong understanding of digital marketing, social media and performance marketing principles.
• Strong analytical skills and ability to interpret marketing and commercial performance data.
• Excellent communication, presentation and stakeholder management skills.
• Strong organisational, project management and multitasking abilities.
• Creative, commercially minded and results-oriented approach to marketing.
• Passion for tourism, destination marketing and customer experiences.