Kerja Sepenuh Masa, Marketing Consultant di Insight Genesis - IGAi - Maukerja

Company Description Insight Genesis - IGAi is an AI-driven platform that predicts human behavior to generate personalized, actionable insights across key life domains. By connecting data, behavior, and predictive AI, the company helps individuals in emerging and unbanked markets access tailored guidance in finance, career, education, and health. Insight Genesis addresses the limitations of siloed, generic systems by providing data-informed recommendations that reflect each person’s unique context and potential. Through its unified platform, it supports financial decision-making, enhances recruitment and talent management, guides educational choices, and promotes better health and wellness outcomes.

Role Description This is a full-time remote role for a Marketing Consultant at Insight Genesis - IGAi. The Marketing Consultant will develop and implement marketing strategies that effectively communicate the platform’s value across its financial, HR, education, and health verticals. Day-to-day responsibilities include conducting market research, defining target segments, crafting messaging, and creating campaigns across digital channels. The role involves collaborating with product and sales teams to align marketing initiatives with business goals, supporting customer acquisition and retention, and analyzing campaign performance to optimize results. The Marketing Consultant will also contribute to brand positioning and thought leadership content to strengthen Insight Genesis’s presence in key markets.

Qualifications

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• Strong Communication skills, including the ability to translate complex AI-driven concepts into clear, accessible messages for diverse audiences.
• Customer Service and relationship-building skills to understand user needs and support customer-centric marketing initiatives.
• Sales and Marketing skills to design and execute data-driven campaigns that drive awareness, adoption, and revenue growth.
• Project Management skills to plan, coordinate, and deliver marketing projects on time and within scope.
• Experience with digital marketing tools, analytics platforms, and CRM systems.
• Ability to work independently in a remote environment and collaborate effectively with cross-functional teams.
• Prior experience in fintech, HR tech, edtech, or healthtech sectors is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.