Sepenuh Masa Marketing Manager Jobs, in FBK Manufacturing Kajang - Maukerja

Job Title: Marketing Manager

Department: Sales

Reporting to: Acting General Manager

Job summary

The Marketing Manager is responsible for developing and executing strategic marketing initiatives to strengthen the company's brand presence, drive business growth, and support sales performance in both the Malaysia and export markets. The role leads marketing strategy, market research, brand management, digital marketing, product marketing, and integrated marketing campaigns while collaborating closely with Sales, Product Development, and other internal stakeholders.

The Marketing Manager is also responsible for managing marketing budgets, supporting dealer and distributor marketing activities, organizing trade events and product launches, and monitoring marketing performance to ensure alignment with the company's business objectives and sustainable market growth.

Job Description

1. Marketing Strategy & Planning

• Develop and implement annual marketing strategies aligned with the company's business objectives.
• Prepare yearly marketing plans, budgets, and KPI targets.
• Identify market opportunities and formulate growth strategies for Malaysia and Export markets.

2. Market Research & Business Intelligence

• Conduct comprehensive market research to identify:

§ Industry trends

§ Competitor activities

§ Pricing strategies

§ Market opportunities

• Analyze market data and prepare reports for Management.
• Monitor competitor products, pricing, promotions, and distribution channels.

3. Brand Management

• Develop and strengthen the FBK brand identity.
• Ensure consistent brand communication across all marketing channels.
• Manage corporate branding, packaging and promotional materials.

4. Marketing Campaign Management

• Plan and execute integrated marketing campaigns through:

§ Digital Marketing & Social Media

§ Trade Shows

§ Roadshows

§ Product Launches

§ Dealer Promotions

§ Evaluate campaign effectiveness and recommend improvements.

5. Digital Marketing

• Lead the company's digital marketing strategy.
• Improve website traffic, lead generation, and online engagement.

6. Product Marketing

• Work closely with Product Development and Sales on:
• Product launches
• New product introductions
• Product positioning
• Product pricing recommendations
• Develop product brochures, catalogues, and sales kits.

7. Sales Support

• Collaborate with Sales to develop:
• Sales presentations
• Promotional campaigns
• Dealer incentive programs
• Product training materials
• Support distributor and dealer marketing activities.
• Participate in key customer visits when required.

8. Trade Marketing

• Develop dealer marketing programs.
• Coordinate exhibitions, trade fairs, and customer events.
• Ensure marketing activities align with business priorities.

9. Other Duties

• Perform any other duties assigned by the General Manager.

Job Qualifications & Requirements

1. Bachelor’s degree in marketing, Business Administration, or a related field
2. Proven experience of 7 – 8 years as a Marketing Manager or in a similar role, preferably in the auto parts industry.
3. Strong knowledge of marketing principles, strategies, and tactics.
4. Experience in developing and executing successful marketing campaigns across various channels.
5. Proficiency in digital marketing techniques, including SEO, SEM, social media marketing, and content marketing.
6. Excellent analytical and problem-solving skills, with the ability to leverage data to drive marketing decisions.
7. Strong leadership and team management abilities, with a track record of effectively leading and motivating a marketing team.
8. Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and with external stakeholders.
9. Results-oriented mindset, with a focus on achieving measurable outcomes and driving business growth.
10. Strong knowledge of the automotive market. Experience in marketing strategy development and execution.
11. Excellent analytical, communication, and presentation skills. Result-oriented with excellent problem-solving ability.
12. Knowledge of CRM, digital marketing, and marketing analytics.
13. Willingness to travel.

Salary Remuneration & Benefits

1. Basic: up to RM 12,000.00 monthly
2. Compulsory contribution by Government (EPF / SOCSO / EIS)
3. Group Health Insurance / Outpatient Medical Claim / WFH