Kerja Sepenuh Masa, Social Media Strategist (Copywriting Focus) di Gravitas Federal Territory - Maukerja

Background

We are not a big company, but we have big dreams. We're a tight-knit crew fighting to make our mark, and we know there are no shortcuts. The only path to where we want to go is through hard work, focus, and a whole lot of heart. We're building this from scratch, and every single person on the team is critical to our success.

The Right Fit for Our Team

Skills can be taught, but attitude is everything. We need someone who gets our culture and is ready to live it every day. Here’s who we’re looking for:

• You're a Team Player, Period. We win and lose as one. You’re ready to roll up your sleeves and help a teammate without being asked. There are no silos here.
• You Have Grit. When you hit a wall, you don't give up. You get resourceful, you figure it out, and you find a way through. We need problem-solvers, not just task-doers.
• You Ask Questions. There are no stupid questions here, only the ones you were too afraid to ask. If you don't know, you ask. If you're unsure, you clarify. We value honesty and learning over pretending.
• You Live by "If Cannot Also, Must Can." This is our unofficial motto. It's the mindset that no challenge is too big and "no" is not the final answer. It’s about perseverance and an absolute refusal to fail.
• You're Ready for the Grind. We need to be crystal clear: this is not a cruise. The only way we achieve our big dreams is with sweat, blood, and tears. We are looking for people who want to be in the trenches with us, building something amazing. This is an all-or-nothing mission. Either you're in, or you're not.

About the Role

You will be the main strategic and copy lead for Uniglo SG's social channels. You will plan monthly content, write copy that speaks to a new generation audience, and use performance data to keep improving our works. You will work closely with our creative, production and account teams, and help turn brand and product priorities into content that feels current and culturally relevant.

Key Responsibilities

Content Strategy and Planning

• Turning clients brief into monthly content calendars for Instagram and TikTok based on product launches, seasonal campaigns and key retail moments
• Work with the content creator teams to turn content calendar planning into clear content ideas, formats and pillars for each platform.
• Keep up with fast fashion and pop culture trends, and find the right ones for the brand to join
• Suggest new content formats, series and creator partnerships that connect with Gen Z and young millennial audience.

Copywriting

• Write short, punchy copy captions, hooks, on screen text, video scripts and CTAs for Instagram and TikTok capturing the social audience and, fit and styling in a way that feels natural and easy to relate to
• Adjust tone and style for each platform while keeping the Uniqlo brand voice consistent
• Proofread and check all copy before it goes to the client

Performance and Analytics

• Track and report on monthly social performance, including reach, engagement, views, saves, shares and follower growth
• Look at what content works and what doesn't, and turn these findings into clear recommendations
• Prepare monthly performance reports and present insights to the client
• Use data to improve future content plans and creative direction

Client and Team Collaboration

• Act as a key contact for the client on content strategy and copy
• Work with Art Directors, Content Producers and our production team to bring ideas to life
• Join client meetings, brainstorms and content reviews

What We Are Looking For

• 3 to 5 years of experience in social media strategy, content planning or copywriting, preferably in an agency
• Strong interest in fashion, retail and youth culture, with a good sense of what's trending on TikTok and Instagram
• Excellent written English with a sharp, creative and flexible writing style
• Hands on experience planning content for Instagram and TikTok, including Reels and short form video
• Comfortable with social analytics tools such as Hoot suite, Meta Business Suite, TikTok Analytics or similar
• Able to read data and explain insights in a simple, clear way
• Organised and able to manage several deliverables and deadlines at once
• A team player who enjoys working with creatives and clients

Good to Have

• Experience working on fashion, retail or lifestyle brands
• Knowledge of creator and influencer marketing
• Basic knowledge of paid social
• Have knowledge of using AI tools to help out on your daily work

Why Join Us

• Lead the social presence of one of the most loved retail brands in Singapore
• Work in a creative team that values fresh ideas and good work
• Grow your skills across strategy, copy and performance
• A friendly and collaborative work culture

If you think we are a match, apply to us now!