- Define and maintain the overall creative vision and visual identity of SPEED+.
- Establish and continuously develop the brand’s photography, videography, typography, graphic language, styling and overall creative treatment.
- Ensure consistent, premium and recognisable brand presentation across all platforms and touchpoints.
- Protect and elevate SPEED+ towards international sportswear and lifestyle brand standards.
- Lead the creative direction of SPEED+ Official as the brand’s primary premium platform.
- Oversee hero content, product launches, seasonal campaigns, brand films, key visuals, commercial photography, editorial content, campaign videos, website creative, retail materials and event branding.
- Ensure all major brand-facing content reflects SPEED+ creative and quality standards.
- Translate marketing objectives and briefs into strong, original creative concepts.
- Develop campaign concepts, moodboards, creative treatments, storyboards, shot lists, key visuals and content adaptations.
- Ensure campaigns communicate a clear creative idea and emotional connection rather than relying solely on visual aesthetics or trends.
- Lead the creative direction of major photo and video productions.
- Direct concepts, casting, locations, styling, sets, lighting references, camera treatment, composition, editing, colour grading, music and sound where relevant.
- Maintain high creative standards across graphic design, photography, videography, motion graphics, websites, social media, packaging, retail and event materials.
- Review and approve major creative output before publication.
- Lead, guide and develop the Creative Department and external creative partners.
- Provide clear creative briefs, direction, feedback and quality expectations before and throughout production.
- Improve creative workflows and reduce unnecessary revisions through stronger planning and direction.
- Develop the creative capabilities and performance of the team.
- Monitor international sportswear, fashion and lifestyle brands for campaign standards, photography, content formats, digital storytelling, activations and creative innovation.
- Stay updated on global creative, fashion, sports and cultural trends.
- Use benchmarking as inspiration while ensuring SPEED+ develops its own distinctive identity rather than copying competitors.
- Cross-Department Collaboration
Work closely with Media & Communication to ensure visual storytelling supports brand messaging, copywriting, PR, publishing and communication strategies.
9. Talent & Casting
- Lead creative talent selection for campaigns, including models, athletes, actors and lifestyle talent.
- Assess whether selected KOLs, influencers or commercial talents are suitable for SPEED+ creative direction and brand image.
- Work with Marketing where talent selection is primarily driven by audience reach, performance or commercial partnerships.
- The Brand Creative Director has final creative authority over.
Pay: RM6,500.00 - RM6,800.00 per month
Work Location: In person