Kerja Sepenuh Masa Brand Strategy Manager – Natural - Organic Personal Care, Gaji tinggi SGD 4,860 di BOTANICA CULTURE INTERNATIONAL PTE. LTD. - Maukerja

The role combines long-term brand thinking with a practical understanding of natural and organic personal care products. You will help shape how products are positioned, communicated and developed in response to changing consumer expectations.

Rather than focusing only on individual campaigns, the work involves looking at the wider brand picture and helping establish a clear direction across products and customer touchpoints.

PRIMARY AREAS OF RESPONSIBILITY

Brand & market planning

• Research consumer preferences, category movements and competitor activity within natural and organic personal care.
• Identify emerging customer needs and translate useful findings into brand opportunities.
• Contribute to positioning, target audience definition and brand messaging for relevant product lines.
• Support longer-term brand plans and recommend priorities for upcoming marketing periods.

Product & portfolio

• Work with product-related teams to understand new concepts, product updates and portfolio priorities.
• Help develop positioning and communication angles for new product launches.
• Review how product benefits, ingredients and key differentiators are presented to customers.
• Keep brand direction aligned across new and existing products.

Marketing direction

• Provide clear briefs and strategic input for campaigns, content and other brand activities.
• Review creative and communication materials to ensure they reflect the intended positioning.
• Coordinate with marketing, creative, retail and external partners when brand initiatives are being developed.
• Support seasonal campaigns, launches and other activities that require a consistent brand approach.

Insight & improvement

• Monitor campaign results, customer feedback and relevant commercial information.
• Identify areas where messaging, positioning or customer communication could be improved.
• Keep track of developments in natural ingredients, personal care trends and changing consumer expectations.
• Prepare concise findings and recommendations for internal planning discussions.

WHAT YOU BRING

Experience in brand strategy, brand management, consumer marketing, product marketing or a related discipline would be relevant.

An interest in natural, organic, wellness or personal care products would be useful. You should be comfortable researching a market, making sense of different information sources and turning observations into clear recommendations.

The role also requires good coordination skills, since strategic plans will need to be translated into practical work with marketing, product and creative teams.

Clear writing, sound commercial judgement and attention to brand consistency are important for this position.

Office location:

10 Ubi Crescent, #06-68 Lobby D, Ubi Techpark, Singapore 408564

Pay: $4,180.00 - $4,860.00 per month

Benefits:

• Additional leave
• Health insurance

Work Location: In person