Kerja Sepenuh Masa Social Media Marketing Executive, Gaji tinggi MYR 5,000 di Straits Global Services Pte Ltd Selangor - Maukerja

Position: Social Media Marketing Executive
Department: Marketing / Business Development
Level: Mid-Level
Reports To: Marketing Manager / General Manager
Employment Type: Full-Time

1. Job Purpose

The Social Media Marketing Executive is responsible for developing, executing and managing the company's social media and digital marketing activities. The role focuses on increasing brand awareness, generating leads, engaging customers and supporting the company's overall sales and business development objectives.

The successful candidate should be creative, commercially minded and comfortable managing social media platforms from content planning through to performance analysis.

2. Key ResponsibilitiesA. Social Media Management

• Manage the company's social media accounts, including Facebook, Instagram, LinkedIn, TikTok and other relevant platforms.
• Develop and maintain a monthly social media content calendar.
• Create, edit and publish engaging posts, videos, reels, stories and other digital content.
• Ensure all content is consistent with the company's brand identity and communication standards.
• Monitor comments, messages, reviews and customer engagement and respond appropriately.
• Identify relevant social media trends, topics and opportunities for the company.

B. Content Creation

• Develop creative content that promotes the company's products, services, projects and corporate activities.
• Produce short-form videos and social media reels using tools such as example Canva, CapCut, Adobe or equivalent platforms.
• Take and coordinate photographs/videos for marketing purposes.
• Write compelling captions, headlines and marketing copy.
• Work with internal departments to obtain information, photographs, project updates and customer stories for content development.

C. Digital Marketing & Campaigns

• Plan and execute social media marketing campaigns to support company objectives.
• Assist in managing paid advertising campaigns on platforms such as Meta, Google and LinkedIn.
• Develop campaigns aimed at lead generation, customer engagement and brand awareness.
• Monitor advertising expenditure and campaign performance.
• Conduct basic A/B testing of advertisements, creative content and audiences.
• Coordinate with external agencies, designers, photographers or other marketing suppliers when required.

D. Analytics & Reporting

• Monitor social media and digital marketing performance.
• Track key metrics including:
• Reach and impressions
• Engagement rate
• Followers and audience growth
• Website traffic
• Leads generated
• Advertising cost and ROI
• Prepare monthly marketing and social media performance reports.
• Analyse campaign results and recommend improvements.

E. Website & Online Presence

• Assist in maintaining and updating company website content.
• Ensure company information, services, project information and contact details are current.
• Support basic SEO activities and online visibility initiatives.
• Coordinate with web developers or external vendors when required.

F. Marketing Support

• Assist with company presentations, brochures, corporate profiles and promotional materials.
• Support exhibitions, events, corporate functions and marketing activities.
• Conduct competitor and market research.
• Assist the Business Development team with marketing materials and lead-generation activities.
• Maintain an organised library of marketing photographs, videos, graphics and other digital assets.

3. Requirements

Education

• Diploma or Degree in Marketing, Mass Communications, Digital Marketing, Business or a related discipline.

Experience

• Minimum 2–4 years of relevant experience in social media, digital marketing or content marketing.
• Demonstrated experience managing company social media accounts.
• Experience creating short-form video content is preferred.
• Experience with paid social media advertising will be an advantage.

Technical Skills

• Proficient in social media platforms such as Facebook, Instagram, LinkedIn and TikTok.
• Good knowledge of Canva and/or Adobe Creative Suite or equivalent software.
• Experience with CapCut or similar video-editing software.
• Familiarity with Meta Business Suite / Ads Manager.
• Basic understanding of Google Analytics and SEO.
• Good Microsoft Office skills, particularly PowerPoint and Excel.

4. Key Competencies

• Strong creativity and visual sense.
• Good written and verbal communication skills.
• Strong copywriting and storytelling ability.
• Commercially minded and results-oriented.
• Good understanding of social media trends.
• Able to work independently with minimal supervision.
• Strong organisational and time-management skills.
• Able to manage multiple projects and deadlines.
• Good attention to detail.
• Willingness to learn new digital marketing tools and technologies.

5. Key Performance Indicators (KPIs)

Performance may be measured against:

• Monthly content delivery and consistency.
• Social media engagement and audience growth.
• Quality and performance of content.
• Number and quality of marketing leads generated.
• Website traffic generated from digital channels.
• Paid advertising campaign performance.
• Cost per lead / customer acquisition cost.
• Marketing campaign ROI.
• Timeliness of marketing projects.
• Overall contribution to brand awareness and business development.

6. Personal Attributes

The ideal candidate should be:

• Creative – able to develop fresh and engaging content.
• Proactive – identifies opportunities without waiting for instructions.
• Commercially aware – understands that marketing should contribute to business results.
• Adaptable – able to respond quickly to changing social media trends.
• Analytical – comfortable interpreting marketing data and performance reports.
• Responsible – able to manage the company's public-facing communications professionally.

7. Working Relationships

The position will work closely with:

• Management
• Business Development / Sales Team
• Operations Team
• Project Teams
• Graphic Designers
• Website and IT vendors

8. Authority & Responsibility

The Social Media Marketing Executive is responsible for ensuring that published content is accurate, professional and aligned with the company's brand and marketing objectives.

Pay: RM3,000.00 - RM5,000.00 per month

Benefits:

• Flexible schedule
• Opportunities for promotion
• Professional development

Work Location: Hybrid remote in Seri Kembangan (43400)