Kerja Sepenuh Masa Senior Executive, Content Marketing - PR, Gaji tinggi SGD 4,500 di SENTOSA BEACH RESORT PTE LTD Central Region (Singapore) - Maukerja

We are looking for a

Senior Executive, Content Marketing & PR

to join our team!

As a

Senior Executive, Content Marketing & PR

, we rely on you to:
Support the Marketing Manager at Shangri-La Rasa Sentosa in the planning and execution of marketing, content and public relations initiatives

Develop and manage content plans and calendars aligned with the resort’s marketing objectives, campaigns and business priorities

Conceptualise, create and optimise photo and video content across digital and traditional channels

Craft compelling copy for social media, paid campaigns, website, EDMs, marketing collaterals and other communications

Manage day-to-day social media channels and identify trends, formats and storytelling opportunities to strengthen awareness and engagement

Monitor content performance and campaign KPIs, using insights to optimise content and results

Support PR initiatives, including press releases, media pitches, fact sheets and other media materials

Build and maintain relationships with media, influencers and KOLs, and identify relevant publicity opportunities for the resort

Coordinate media and influencer/KOL engagements, including hosting, content requirements and follow-up

Support publicity and media engagement for resort campaigns, events and partnerships

Collaborate with internal stakeholders, partners and agencies on integrated marketing and co-branded initiatives

Lead on-ground content capture and support media coverage for key events and activations

Work closely with resort teams to proactively identify compelling stories and opportunities for content and publicity

Ensure all content and communications adhere to brand standards and guidelines, including brand voice, social media, photography, videography and visual identity

Maintain high standards of quality, accuracy and consistency across all content, coordinating approvals where required

We are looking for someone who:
Has 3–5 years of relevant experience in content marketing, public relations, communications or integrated marketing, preferably within hospitality, lifestyle, travel or related industries

Possesses strong copywriting, editing and storytelling skills, with the ability to adapt content across audiences, platforms and channels

Has experience in media relations, PR writing, influencer/KOL engagement or publicity campaigns

Is proficient in photography, videography and editing tools such as Adobe Creative Suite, CapCut, Canva or similar

Has a strong understanding of social and digital platforms, content trends and performance analytics

Has a strong eye for detail and the ability to interpret and consistently apply brand guidelines across different content formats and channels

Is proactive and resourceful, with the ability to identify compelling stories and publicity opportunities

Demonstrates strong communication and interpersonal skills, with confidence in engaging media, partners and internal stakeholders

Is highly organised and able to manage multiple priorities and deadlines in a fast-paced environment

Works effectively both independently and collaboratively across cross-functional teams

Is comfortable supporting events, media engagements and content requirements outside regular working hours, including weekends when required

We Offer

5-day work week

Learning and Development opportunities for career development

Medical and insurance coverage

Special employee discount within Shangri-La Group

Duty Meals and shuttle bus provided to Sentosa Island

If you ae the right person, what are you waiting for? Click the apply button now!

Shangri-La Rasa Sentosa, Singapore

At Shangri-La Group we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Just 15 minutes from the city, Shangri-La Rasa Sentosa, Singapore is the country’s only beachfront resort, offering 454 guest rooms and suites, each with a private balcony or terrace boasting views of the sea or lush greenery. The resort delivers exceptional service, creating the ideal island retreat for guests to unwind and enjoy a range of experiences, including sea sports on the private beach, fun-filled activities for all ages, indulgent spa treatments, and delightful beachside dining.