- Singapore Singapore
Kerja Sepenuh Masa, Hotel Marketing - Communications Manager di YWCA Of Singapore - Maukerja
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YWCA Fort Canning Hotel | Singapore
What if your marketing career could deliver more than commercial results?
Here at YWCA Fort Canning Hotel, Marketing does more than fill rooms – it funds a social mission.
As the social enterprise arm of YWCA Singapore, the Hotel's success helps support a wider social purpose — empowering women, strengthening families, giving vulnerable communities a way forward.
When you create a campaign, drive a direct booking, fill a wedding ballroom, grow F&B covers or bring a MICE proposition to market, you're not simply delivering a commercial result.
You're helping turn hospitality into impact!
The Opportunity
We're looking for a Hotel Marketing & Communications Manager who can bring together the best of both worlds: Commercial Acumen and Purposeful Storytelling.
Reporting to the Director of Sales & Marketing, you'll lead integrated marketing and communications across the Hotel's full portfolio — Rooms, Food & Beverage, Weddings and MICE.
You'll help shape how the Hotel is seen, experienced and remembered — building a distinctive contemporary heritage brand with a social conscience, while turning marketing ideas into measurable commercial growth.
This is an opportunity to build a brand, not simply market a hotel.
Your impact
You will:
- Shape our brand – Strengthen brand positioning and create a consistent experience across customer touchpoints.
- Drive digital growth – Lead web, SEO, SEM, social media, email and digital advertising to grow visibility, engagement and direct bookings.
- Create campaigns that convert – Develop integrated campaigns and promotions that drive revenue and customer acquisition.
- Build our reputation – Lead PR, media engagement, corporate communications and reputation management.
- Grow strategic partnerships – Work with tourism organisations, corporate partners, influencers and industry stakeholders to expand our reach.
- Make marketing investment count – Manage budgets, agencies and vendors while maximising marketing ROI.
- Turn data into action – Use analytics and market intelligence to continuously improve campaign and business performance.
We’re looking for someone who…
- Has 5–8 years of relevant experience in marketing communications, brand management, PR or digital marketing.
- Has 3+ years’ experience in hospitality, tourism or lifestyle (preferred).
- Has a proven track record in integrated campaigns across multiple market segments and revenue streams.
- Understands how to translate brand and digital marketing into commercial outcomes.
- Is a strong storyteller, relationship builder and cross-functional collaborator.
- Is commercially minded, customer-centric, creative and comfortable using data to make decisions.
Experience with hotel CRM systems, booking engines, metasearch platforms, hospitality marketing technology, PR/media networks or team/agency leadership will be an advantage.
Why join us?
At YWCA Fort Canning Hotel, it is marketing with a multiplier effect.
Every campaign builds the brand.
Every booking drives the business.
Evry commercial success helps create social impact.
If you are a marketer who wants to combine commercial excellence with meaningful impact, we’d love to hear from you.
Location: Singapore
Role: Hotel Marketing & Communications Manager
Organisation: YWCA Fort Canning Hotel
Reports to: Director of Sales & Marketing
Journey with us! Build something that matters.
Ready to join us? Please send your CV to ************* with the subject line: Application – [Job Title].
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