Kerja Sepenuh Masa, Head of Brand Marketing di Kenny Hills Hospitality Group Federal Territory - Maukerja

Home to some of Kuala Lumpur’s most loved bakeries, restaurants and cafes, Kenny Hills Hospitality Group is all about food that is good for the soul alongside legendary service with 32 physical outlets across 10 brands.

We're looking for a Head of Marketing & Brand to lead the next chapter of Kenny Hills - with the ambition and capability to eventually grow into a Group-level Chief Marketing Officer role.

This is not a direct replacement role. We're rethinking and elevating how brand, marketing and creative operate across the business. For the first 6-9 months, your focus will be the Kenny Hills family - Kenny Hills Bakers, Kenny Hills Coffee, BAKED and any brands carrying the Kenny Hills name.

From there, the opportunity is to eventually lead marketing, brand and creative across our wider portfolio, including Flour, Fire & Stone, My Humble Bowl and future F&B concepts'

We are looking for someone who is highly proficient in AI and genuinely believes in its potential to transform modern marketing. You should already be using AI - not waiting to be taught. We expect you to use it to increase the speed, quality, efficiency and scale of the department across research, ideation, content, creative iteration, analytics, CRM, personalisation and internal workflows.

Your remit will include

• Brand & Creative Direction - Protect and evolve the Kenny Hills identity across campaigns, packaging, merchandising, websites, stores and every major customer touchpoint.
• Social & Content - Transform our social presence and build a stronger storytelling engine around food, bakers, chefs, craft, people and culture.
• Product Launches - Build a focused launch pipeline that creates anticipation and demand, while enabling us to move quickly on relevant food and cultural trends.
• Community & Collaborations - Build meaningful activations, events, partnerships and collaborations that put Kenny Hills back into cultural conversations.
• CRM, Newsletter & Loyalty - Launch our newsletter and work with the Digital team to build our loyalty programme and owned customer ecosystem.
• Digital & Growth - Oversee paid media, media buying, websites, creators, digital campaigns and social commerce including TikTok Shop.
• Physical Brand Experience - Influence store merchandising, packaging, signage and selected elements of store design to ensure the physical experience feels unmistakably Kenny Hills.
• Commercial Performance & Insights - Connect brand building and creativity to traffic, engagement, frequency, retention and revenue. Analyse data from each campaign, product launch and activation, identify what drives results, and act on those insights to improve creative decisions, targeting, channel mix and budget allocation.
• Team Leadership & Resources - Lead and develop the team within your remit, identify capability gaps, recruit talent and establish clear priorities and standards. Own marketing budgets and resource allocation, building a department that delivers high-quality work efficiently.

Qualifications

• Experience in F&B, hospitality, retail, lifestyle, fashion or consumer brands is highly relevant, but we're open to exceptional candidates from elsewhere.
• Posses creative judgement and analytical discipline. You must be confident interpreting performance data, testing ideas and turning customer and campaign insights into measurable improvements
• Someone with exceptional taste, cultural awareness, curiosity and commercial instinct. Someone who understands brands, not just marketing.
• Possess strong Brand Marketing and Marketing skills to plan and execute effective campaigns across multiple channels.
• Possess solid Brand Strategy and Brand Management capabilities to define positioning, guide brand evolution, and ensure consistency across all brands.
• Possess leadership, team management, and stakeholder collaboration skills to work effectively with cross-functional teams and guide a marketing function.