About the Company
Our client is a B2B corporate merchandise and customized product solutions company specializing in corporate gifts, promotional merchandise, Gift-With-Purchase (GWP), customized products and product development.
About the Role
Our client is looking for a results-driven Business Development candidates to drive new client acquisition and expand its B2B customer base.
Key Responsibilities
New Business Development
- Identify and target potential B2B clients across relevant industries.
- Generate new business through proactive outbound prospecting and direct sales activities.
- Conduct cold calls, LinkedIn outreach, email campaigns and other forms of direct engagement.
- Build relationships with stakeholders across Marketing, Procurement, Purchasing, Brand, Trade Marketing and other relevant functions.
Lead Generation & Prospect Research
- Build and continuously expand a database of potential corporate clients.
- Conduct market and company research to identify high-potential prospects.
- Segment prospects according to industry, company size, potential spending and business relevance.
- Identify upcoming campaigns, product launches, events, promotions and other activities that may create business opportunities.
Internal Collaboration
- Work closely with the Sales Manager, Sales Team, Client Servicing, Sales Coordinator, Creative/Design, Product Development, Sourcing, Quality Assurance and Operations teams.
Requirements
Education
- Diploma or Bachelor's Degree in Business, Marketing, Sales, Communications or a related discipline.
- Relevant sales experience may be considered in place of formal qualifications.
Experience
The ideal candidate will have 2–5 years of experience in one or more of the following areas:
- Business Development
- B2B Sales
- Corporate Sales
- FMCG
- Advertising or Marketing
- Corporate Gifts or Promotional Merchandise
- Procurement or Sourcing
- Events or Brand Activation
- Advertising Agencies
- Product Development