Why should you build a career with Beautyglow?
BeautyGlow is a beauty spa dedicated to helping customers look and feel their best through professional beauty treatments and personalised care. The spa provides a comfortable and relaxing environment where customers can take time for self-care while receiving quality beauty services tailored to their individual needs. We are seeking a Digital Marketing Executive to join our team.
Responsibilities :
- Develop and execute digital marketing strategies aligned with BeautyGlow’s business and sales objectives.
- Manage BeautyGlow’s social media platforms, including Instagram, TikTok, Facebook, and other relevant channels.
- Plan and maintain a monthly content calendar covering promotions, treatments, educational content, testimonials, and brand campaigns.
- Create and coordinate engaging marketing content such as social media posts, short-form videos, promotional materials, and campaign creatives.
- Manage and optimise paid advertising campaigns through platforms such as Meta Ads and TikTok Ads.
- Monitor key advertising metrics including reach, impressions, CTR, CPC, CPL, conversion rate, and ROAS.
- Develop marketing campaigns to generate new customer leads and increase treatment bookings.
- Collaborate with beauty therapists and spa staff to develop authentic content showcasing treatments, services, customer experiences, and promotions.
- Monitor social media trends and identify opportunities to create relevant and engaging beauty and wellness content.
- Manage online promotions, campaigns, seasonal offers, and customer acquisition initiatives.
- Monitor customer engagement, comments, messages, reviews, and enquiries across digital platforms.
- Analyse digital marketing performance and prepare regular reports with actionable recommendations.
- Conduct competitor and market research to identify new marketing opportunities and industry trends.
- Work closely with the sales and operations teams to ensure marketing leads are followed up effectively and converted into bookings.
- Continuously test and improve content, advertising strategies, offers, and customer acquisition channels to improve marketing ROI.
Requirements :
- Diploma or Bachelor’s Degree in Digital Marketing, Marketing, Mass Communication, Business, or a related field.
- Minimum 1–2 years of experience in digital marketing, social media marketing, or a related role.
- Experience in the beauty, spa, wellness, healthcare, F&B, or retail industry is an added advantage.
- Good understanding of social media platforms and digital marketing trends.
- Familiarity with Meta Ads Manager and TikTok Ads is an advantage.
- Able to understand and interpret digital marketing performance metrics.
- Basic skills in Canva, CapCut, or other content creation tools.
- Strong copywriting and communication skills.
- Creative, proactive, and able to generate new content and campaign ideas.
- Strong organisational and time-management skills.
- Comfortable working in a fast-paced, target-driven environment.
- Able to work independently while collaborating effectively with the wider team.
Statutory Contributions :
- EPF/ KWSP Provided
- SOCSO / PERKESO Provided
Benefits :
- Transport Allowance
- Attendance Allowance
- Yearly Bonus
- Competitive Salary + Performance Incentive
- Staff Beauty Treatment & Special Rates
- Exclusive Staff Discounts
- Career Growth Opportunities
- Training & Skills Development
- Commission & Sales Incentives
- Medical Benefits
- Team Activities & Company Events
- Employee Recognition & Rewards
- Supportive & Friendly Working Environment
- Grow Your Career in the Beauty & Spa Industry
Kindly be informed only shortlisted candidates will be informed. Submit your resume to our email ************* or call us at ************* (HR) for more info!
Pay: Up to RM4,000.00 per month
Benefits:
- Free parking
- Maternity leave
- Opportunities for promotion
- Professional development
Experience:
- Digital marketing: 2 years (Required)
Work Location: In person