- Bukit Timah Central Region (Singapore) Singapore
Kerja Sepenuh Masa SOCIAL MEDIA - CONTENT MARKETING MANAGER, Gaji tinggi SGD 6,000 di BMG Hospitality Central Region (Singapore) - Maukerja
SOCIAL MEDIA - CONTENT MARKETING MANAGER
BMG Hospitality
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
BMG Hospitality is building a hospitality ecosystem combining hotels, restaurants, social experiences and community-driven marketing.
We are looking for a
hands-on Social Media & Content Marketing Manager
who can turn everyday hospitality experiences into engaging content that people want to watch, share and visit.
This is not a role where you simply schedule posts.
We want someone who can
think, shoot, design, edit, publish, experiment and teach others how to create content.
WHAT YOU WILL DO
You will manage and create content across:
CONTENT CREATION
You should be comfortable producing:
Short-form videos and Reels
TikTok videos
30–60 second animated videos
Restaurant food and lifestyle videos
Hotel and guest-experience content
Interviews and customer stories
Behind-the-scenes content
Promotional campaigns
Longer-form YouTube videos
Graphics, posters and digital advertisements
Photography and photo editing
️ Captions, storytelling and social-media copy
You should also be able to create
YouTube-style brand and storytelling videos similar in concept and production quality to reference videos provided by BMG
, and repurpose longer videos into multiple short-form pieces for TikTok, Instagram Reels, Facebook and YouTube Shorts.
A VERY IMPORTANT PART OF THE ROLE
We do not want content creation to depend on only one person.
You will be expected to
teach and coach our Front Desk, Guest Experience and Restaurant Crew
to create simple, engaging content themselves.
Our objective is for staff members to eventually be capable of producing a
60-second animated or edited social-media video
, using AI and modern content-creation tools.
You will create simple templates, workflows and training so that the operating team can capture moments happening inside our hotels and restaurants every day.
YOU SHOULD BE FAMILIAR WITH
ChatGPT, Claude and other AI creative platforms
will be highly advantageous.
WHAT WE ARE LOOKING FOR
We want someone who is:
Creative but commercially minded
Comfortable appearing behind or occasionally in front of the camera
Able to work independently and as part of a hospitality team
Fast at turning ideas into actual content
Comfortable working with restaurant and hotel operational teams
Able to teach non-marketing staff how to create content
Interested in AI-assisted content production
Able to understand what makes people stop scrolling
Focused on generating engagement, footfall, bookings and revenue — not merely followers
YOUR SUCCESS WILL BE MEASURED BY
The quality and consistency of content produced, audience growth and engagement, restaurant traffic and hotel enquiries generated through social media, video performance, development of reusable content formats, and the ability to turn our operational team into a wider network of content creators.
BMG Hospitality Pte. Ltd. is a Singapore-based hospitality and lifestyle company building a technology-enabled ecosystem across accommodation, food & beverage, talent, education, community, digital marketing and media.
Our core hospitality concept, Capsule Modern, focuses on modern, well-designed and affordable accommodation for the next generation of travellers. We aim to combine efficient hotel operations, strong guest experiences, social interaction and technology to create a scalable hospitality platform. Our target guests include independent travellers, digital natives and younger international visitors seeking convenient locations, quality facilities, value and community experiences.
Alongside our hotels, BMG Hospitality is developing Gabriel Restaurants to support both hotel guests and external customers. The restaurant platform is designed to complement hotel operations through breakfast services, food and beverage offerings and social experiences while developing its own standalone revenue streams.
BMG operates with an asset-light approach, focusing primarily on leasing and converting suitable properties rather than purchasing real estate. Standardised operating procedures, technology, centralised management and disciplined project execution are intended to allow new properties to be developed and launched efficiently.
Technology and artificial intelligence form an important part of BMG's operating philosophy. We are building a cloud-based management environment covering hotel operations, revenue management, reservations, customer relationship management, finance, HR, recruitment, project management, marketing, social media, reporting and management dashboards. Our managers are expected to use AI as a practical working tool to improve productivity, decision-making, communication and reporting.
Beyond hotels and restaurants, BMG is developing an ecosystem that includes talent recruitment and development, BMG Academy, affiliate marketing, community programmes and digital media. These businesses are intended to support the hospitality platform by developing employees, creating additional distribution channels, building customer communities and creating new sources of revenue.
BMG's organisational culture is built around entrepreneurship, accountability, continuous learning and measurable performance. We believe technology should empower employees rather than replace the human relationships that remain fundamental to hospitality. Team members are encouraged to understand the commercial impact of their roles, develop leadership capabilities and continuously improve the systems they manage.
The company is currently focused on establishing and scaling its Singapore operations, with longer-term opportunities across selected Asian markets. As BMG grows, we are building a management team capable of creating repeatable operating systems that can support multiple hotels, restaurants and related businesses across different locations.
Our objective is to build more than a collection of hotels. We aim to develop an integrated hospitality ecosystem where accommodation, food, technology, talent, education, community and digital distribution work together to create stronger customer experiences, operational efficiency and sustainable long-term growth.
We are looking for a
hands-on Social Media & Content Marketing Manager
who can turn everyday hospitality experiences into engaging content that people want to watch, share and visit.
This is not a role where you simply schedule posts.
We want someone who can
think, shoot, design, edit, publish, experiment and teach others how to create content.
WHAT YOU WILL DO
You will manage and create content across:
- TikTok
- YouTube
CONTENT CREATION
You should be comfortable producing:
Short-form videos and Reels
TikTok videos
30–60 second animated videos
Restaurant food and lifestyle videos
Hotel and guest-experience content
Interviews and customer stories
Behind-the-scenes content
Promotional campaigns
Longer-form YouTube videos
Graphics, posters and digital advertisements
Photography and photo editing
️ Captions, storytelling and social-media copy
You should also be able to create
YouTube-style brand and storytelling videos similar in concept and production quality to reference videos provided by BMG
, and repurpose longer videos into multiple short-form pieces for TikTok, Instagram Reels, Facebook and YouTube Shorts.
A VERY IMPORTANT PART OF THE ROLE
We do not want content creation to depend on only one person.
You will be expected to
teach and coach our Front Desk, Guest Experience and Restaurant Crew
to create simple, engaging content themselves.
Our objective is for staff members to eventually be capable of producing a
60-second animated or edited social-media video
, using AI and modern content-creation tools.
You will create simple templates, workflows and training so that the operating team can capture moments happening inside our hotels and restaurants every day.
YOU SHOULD BE FAMILIAR WITH
- CapCut / Adobe Premiere Pro or similar
- Canva / Adobe Creative Suite
- AI video and image-generation tools
- AI-assisted content creation
- TikTok and Instagram Reels editing
- YouTube production
- Graphic design
- Photography and videography
- Social-media analytics
- Content calendars
- Meta Business Suite
- LinkedIn content
- TikTok trends and formats
ChatGPT, Claude and other AI creative platforms
will be highly advantageous.
WHAT WE ARE LOOKING FOR
We want someone who is:
Creative but commercially minded
Comfortable appearing behind or occasionally in front of the camera
Able to work independently and as part of a hospitality team
Fast at turning ideas into actual content
Comfortable working with restaurant and hotel operational teams
Able to teach non-marketing staff how to create content
Interested in AI-assisted content production
Able to understand what makes people stop scrolling
Focused on generating engagement, footfall, bookings and revenue — not merely followers
YOUR SUCCESS WILL BE MEASURED BY
The quality and consistency of content produced, audience growth and engagement, restaurant traffic and hotel enquiries generated through social media, video performance, development of reusable content formats, and the ability to turn our operational team into a wider network of content creators.
BMG Hospitality Pte. Ltd. is a Singapore-based hospitality and lifestyle company building a technology-enabled ecosystem across accommodation, food & beverage, talent, education, community, digital marketing and media.
Our core hospitality concept, Capsule Modern, focuses on modern, well-designed and affordable accommodation for the next generation of travellers. We aim to combine efficient hotel operations, strong guest experiences, social interaction and technology to create a scalable hospitality platform. Our target guests include independent travellers, digital natives and younger international visitors seeking convenient locations, quality facilities, value and community experiences.
Alongside our hotels, BMG Hospitality is developing Gabriel Restaurants to support both hotel guests and external customers. The restaurant platform is designed to complement hotel operations through breakfast services, food and beverage offerings and social experiences while developing its own standalone revenue streams.
BMG operates with an asset-light approach, focusing primarily on leasing and converting suitable properties rather than purchasing real estate. Standardised operating procedures, technology, centralised management and disciplined project execution are intended to allow new properties to be developed and launched efficiently.
Technology and artificial intelligence form an important part of BMG's operating philosophy. We are building a cloud-based management environment covering hotel operations, revenue management, reservations, customer relationship management, finance, HR, recruitment, project management, marketing, social media, reporting and management dashboards. Our managers are expected to use AI as a practical working tool to improve productivity, decision-making, communication and reporting.
Beyond hotels and restaurants, BMG is developing an ecosystem that includes talent recruitment and development, BMG Academy, affiliate marketing, community programmes and digital media. These businesses are intended to support the hospitality platform by developing employees, creating additional distribution channels, building customer communities and creating new sources of revenue.
BMG's organisational culture is built around entrepreneurship, accountability, continuous learning and measurable performance. We believe technology should empower employees rather than replace the human relationships that remain fundamental to hospitality. Team members are encouraged to understand the commercial impact of their roles, develop leadership capabilities and continuously improve the systems they manage.
The company is currently focused on establishing and scaling its Singapore operations, with longer-term opportunities across selected Asian markets. As BMG grows, we are building a management team capable of creating repeatable operating systems that can support multiple hotels, restaurants and related businesses across different locations.
Our objective is to build more than a collection of hotels. We aim to develop an integrated hospitality ecosystem where accommodation, food, technology, talent, education, community and digital distribution work together to create stronger customer experiences, operational efficiency and sustainable long-term growth.
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