Kerja Sepenuh Masa, Social Media Marketing Executive di TAC-Group Johor - Maukerja

Department: Marketing
Employment Type: Full-time

TAC Management Sdn. Bhd. | Johor Bahru, Branch Office
#02-07, Blok B, Permas City Jalan Permas Utara, Kawasan Perdagangan Permas Utara, Bandar Baru Permas Jaya, 81750, Masai, Johor

The Social Media Marketing Executive is responsible for creating and publishing engaging content that promotes the association's events, conferences, exhibitions and programmes.

The role combines social media management, content creation and Canva-based graphic design to increase brand awareness, audience engagement, event registrations and stakeholder visibility across digital platforms.

Social Media Management

• Plan and maintain social media content calendars for multiple events and association accounts.

• Create, schedule and publish content across LinkedIn, Facebook, Instagram, TikTok and other relevant platforms.

• Develop platform-specific content that supports event registrations, programme announcements and promotional campaigns.

• Monitor comments, messages, mentions and enquiries, and respond or escalate them promptly.

• Maintain a consistent brand voice and visual identity across all social media channels.

• Keep updated on social media trends, platform changes and emerging content formats.

Content Creation and Copywriting

• Develop engaging captions, promotional messages, speaker announcements, sponsor highlights and event updates.

• Turn event information into clear, concise and visually appealing social media content.

• Create short-form videos, Reels, Stories, carousels and other interactive content.

• Conduct basic photography and video recording during events, meetings and promotional activities.

• Edit photographs and videos for digital publication.

• Produce live event updates and post-event highlights.

• Ensure that all published information is accurate, professionally written and approved where necessary.

Canva Graphic Design

• Design professional social media graphics using Canva, including:

  • Event announcements and promotional posts

  • Speaker and VIP profiles

  • Sponsor and partner acknowledgements

  • Programme highlights and schedules

  • Registration campaigns and countdown posts

  • Infographics, carousels and presentation visuals

  • Email banners, digital invitations and simple event signage

• Develop and maintain Canva templates for different brands, events and associations.

Campaign and Performance Management

• Support organic and paid social media campaigns designed to increase registrations and engagement.

• Monitor reach, impressions, engagement, follower growth, clicks and campaign conversions.

• Prepare regular social media performance reports with observations and recommendations.

• Identify high-performing content and recommend ways to improve future campaigns.

• Conduct basic audience and competitor research to identify content opportunities.

• Assist with managing advertising budgets and boosting posts where required.

Event Support

• Provide onsite social media coverage during conferences, exhibitions, networking functions and other events.

• Capture photographs, videos, interviews and behind-the-scenes content.

• Publish timely event updates, programme reminders and highlights.

• Work closely with the event project team to ensure that published information reflects the latest programme.

• Coordinate the collection of content from speakers, sponsors, partners and participating organisations.

• Prepare post-event appreciation posts, photo galleries, recap videos and campaign reports.

• Diploma or degree in Marketing, Mass Communications, Digital Media, Graphic Design, Events Management or a related discipline.

• At least 1 year of relevant experience in social media, digital marketing, content creation or graphic design.

• Strong proficiency in Canva, including templates, brand kits, animation, video editing and content resizing.

• A portfolio demonstrating social media content and Canva graphic-design capabilities is required.

• Good written and spoken English, with strong copywriting and proofreading skills.

• Experience managing LinkedIn, Facebook, Instagram and TikTok accounts.

• Ability to create and edit short-form videos using Canva, CapCut or similar applications.

• Basic photography and videography skills.

• Familiarity with Meta Business Suite and social media analytics tools would be advantageous.

• Experience promoting conferences, exhibitions, corporate events or association programmes is preferred.

• Able to manage multiple brands, campaigns and deadlines concurrently.

• Willing to work outside regular office hours, including selected evenings and weekends, during events.

• Occasional local or overseas travel may be required.