Kerja Sepenuh Masa Event cum Sales Executive, Gaji tinggi MYR 3,400 di Nifayyi Kopitiam Perak - Maukerja

Our Culture

At Nifayyi , we are a fast-paced, modern café that values teamwork, integrity, accountability, creativity, and continuous improvement. We put our customers first, take ownership, support one another, and strive for excellence in everything we do. As One Team, One Nifayyi, every team member contributes to our success through collaboration, continuous learning, and mutual respect.

Job Overview

The Event cum Marketing Executive is responsible for planning, coordinating, and executing marketing initiatives, events, and in-house sales activities that drive customer traffic, increase brand awareness, and support business growth. This role oversees digital marketing, promotional campaigns, corporate partnerships, customer engagement, and event execution while working closely with outlet operations to maximize sales opportunities, enhance the customer experience, and strengthen the Nifayyi brand.

Job Description/Key Responsibilities

1. Marketing Campaign Management

• Plan and execute monthly marketing campaigns to increase sales and customer engagement.
• Develop promotional calendars aligned with festive seasons, product launches, and business objectives.
• Coordinate in-store, digital, and outdoor marketing activities.
• Ensure all marketing materials comply with the company's brand identity.
• Monitor campaign performance and recommend improvements based on results.

2. Event Planning & Execution

• Plan, organize, and execute café events, product launches, media events, customer appreciation programmes, and festive promotions.
• Coordinate event logistics including venue setup, equipment, manpower, suppliers, and vendors.
• Manage event budgets and timelines.
• Conduct post-event evaluations and prepare reports.
• Ensure every event delivers a memorable customer experience.

3. In-House Sales & Business Development

• Develop and execute in-house sales initiatives to increase café revenue and customer spending.
• Work closely with Outlet Managers to achieve monthly sales targets and improve sales performance.
• Plan and implement promotional campaigns, upselling strategies, and seasonal offers.
• Identify opportunities to increase average spending per customer and drive repeat visits.
• Build relationships with corporate clients, schools, offices, hotels, and local communities to generate catering, events, and bulk orders.
• Coordinate loyalty programmes, membership campaigns, and customer retention initiatives.
• Monitor sales performance, analyse campaign effectiveness, and recommend improvements.
• Support new product launches and ensure promotional activities are effectively executed across all outlets.

4. Digital Marketing & Social Media

• Manage the café's social media platforms (Instagram, Facebook, TikTok, and other relevant channels).
• Develop monthly content calendars.
• Coordinate photography and videography for new menu items, beverages, promotions, and café ambience.
• Work with designers and content creators or media to produce engaging content.
• Monitor customer engagement and respond promptly to enquiries and feedback.
• Stay updated on social media trends and recommend creative content ideas.

5. Brand Development

• Ensure consistent branding across all café outlets.
• Coordinate the production of marketing materials including:
• Posters
• Bunting
• Digital menus
• Flyers
• Table talkers
• Packaging stickers
• Promotional displays
• Support new outlet openings with branding and marketing activities.

6. Partnership & Business Development

• Build relationships with shopping malls, offices, schools, universities, hotels, event organizers, and corporate clients.
• Identify collaboration opportunities with influencers, media, and strategic partners.
• Coordinate sponsorships and promotional partnerships.
• Support corporate catering and bulk order marketing initiatives.

7. Market Research

• Conduct competitor analysis.
• Monitor industry trends and customer preferences.
• Gather customer feedback and recommend improvements.
• Identify opportunities to increase market share.

8. Outlet Marketing Support

• Work closely with Outlet Managers to ensure smooth execution of promotions.
• Conduct outlet visits to verify marketing displays and promotional compliance.
• Assist outlets during campaign launches and special events.
• Ensure promotional materials are displayed correctly and on time.

9. Administrative Responsibilities

• Prepare marketing budgets and monitor expenses.
• Obtain quotations from suppliers and vendors.
• Maintain marketing inventory and promotional materials.
• Prepare weekly and monthly marketing reports.
• Track campaign performance and marketing ROI.

Job Requirements

Education

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Event Management, Hospitality, Business Administration, or a related field.

Experience

• Minimum 3 years of experience in marketing, events, or brand management.
• Experience in the café, restaurant, hospitality, or retail industry is highly preferred.
• Experience managing multiple projects simultaneously.

Required Skills

• Excellent communication and presentation skills.
• Strong event planning and coordination abilities.
• Creative thinking with strong commercial awareness.
• Excellent organizational and time management skills.
• Ability to work independently and under pressure.
• Strong negotiation and vendor management skills.
• Good analytical and reporting skills.
• Budget management skills.

Technical Skills

• Microsoft Office (Word, Excel, PowerPoint)
• Canva
• Adobe Photoshop or Illustrator (preferred)
• Meta Business Suite
• TikTok Business
• Google Workspace
• Basic photography and videography. Basic video editing (CapCut or Adobe Premiere Pro is an advantage)

Job Types: Full-time, Contract

Pay: RM2,000.00 - RM3,400.00 per month

Benefits:

• Free parking
• Meal provided

Application Question(s):

• Able to work long working hours, weekend and public holiday

Experience:

• fast paced cafe: 3 years (Required)
• handling staff: 3 years (Required)

Work Location: In person