Kerja Sepenuh Masa, Channel Head (Pet Specialty Retail - Omnichannel) di Mars Selangor - Maukerja

Job Overview:

The PSRO Pillar Head is responsible for developing and executing the long-term sales and marketing strategy for the PSRO channel across Malaysia and Singapore for Royal Canin. This multi-faceted role is accountable for the roadmap to deliver the accelerated growth and profitability, required to achieve country 2026 ambition.

Key Responsibilities:

Understand the competitive dynamics of the Petfood category, the boundaries of the market, the strengths and weakness of Royal Canin brand, as well as the strengths and weaknesses of key competitors, the consumer behavior to derive a holistic Sales and Marketing strategy, that delivers profitable growth and cash. Develop Royal Canin PSRO business, identify and leverage new opportunities for PSRO sales and market share growth.

Lead the long-term focused Sales and Marketing strategy development and execution for Malaysia and Singapore with a link to SEA cluster and Regional 2026 vision with critical elements to be addressed:

• PSR portfolio strategy - how the portfolio should look like, based on a category development, entire market trends and consumer profile; should include portfolio innovations and renovations;
• Pricing - clear assessment of the key internal/external factors resulted in 2 years focused pricing strategy;
• Route to market – addressing the potential of both Malaysia and Singapore in order to maximize Royal Canin brand presence and availability in a Market; Excellence of execution of agreed Marketing activation campaigns and Sales priorities;
• Perfect store project - ensure the increase of brand visibility and physical availability in PSR channel, drive high standard category solutions development and deployment through Perfect Store concept key elements;
• Sales efficiency - build selling and negotiation capabilities develop and deploy field visit standards, set KPI’s and evaluate sales performance and field force efficiency metrics; review and monitor sales performance periodically, and refine sales strategies accordingly;
• Key Accounts Management – Build productive collaborative relationships with key accounts to increase sales growth through category development and excellence in execution. To participate in top-to-top meetings with key accounts to invest in joint business planning and long-term strategy for Malaysia and Singapore Top PSR Accounts;
• Category and Customer marketing – defining the appropriate category growth drivers by each of Top Accounts, including customized activations and annual tailored marketing plan;
• E-commerce - leverage e-commerce channel development, ensure best in class digital solutions and drive recruitment and prescription through online services;

Job Qualifications/Specifications:

• Graduate degree or relevant experience preferred
• Excellent verbal and written communication skills as well as excellent interpersonal skills
• Strong sales background in highly competitive environment
• Relevant functional experience (min 8 years in Managerial Position) in international FMCG company
• Solid experience in people management
• Advanced analytical and decision-making skills
• Strong presentation and negotiation skills
• Fluency in English