Kerja Sepenuh Masa, Executive - Field Marketing (Southern Region) di FamilyMart Johor - Maukerja

Duties and Responsibilities :

1) Execute National & Local Store Marketing Campaigns

• Coordinate and execute promotions, product launches, seasonal campaigns, and store activations across assigned regions.

• Ensure campaigns are implemented on time and according to brand standards.

2) Monitor In-Store Marketing & POSM Deployment

• Manage installation and maintenance of marketing materials, POP displays, and campaign communication at store level.

• Conduct regular store audits to ensure compliance and execution quality.

3) Drive Local Store Sales Activation

• Identify opportunities for localized marketing initiatives, community engagement, and partnership activities to increase traffic and sales.

• Support grand openings, roadshows, sampling events, and customer engagement activities.

• Coordinate Cross-Functionally with Operations & Vendors

4) Work closely with Operations, Merchandising, Suppliers, and Agency partners to ensure smooth campaign execution.

• Manage vendor timelines, quotations, and execution quality.

5) Track Performance & Market Insights

• Gather field feedback, competitor activities, and customer insights.

• Prepare post-campaign reports and recommend improvements to enhance marketing effectiveness and ROI.

Role Requirements :

• Diploma or bachelor’s degree in Marketing, Business, Mass Communication, or a related field.

• Two to five years of experience in retail, field or trade marketing, local store marketing, or event activation.

• Experience in FMCG, retail, QSR, F&B, or convenience stores is an advantage.

• Strong planning, coordination, communication, and stakeholder-management skills.

• Well-organized and able to manage multiple campaigns and deadlines.

• Proficient in Microsoft Excel and PowerPoint.

• Possess a valid driving license and own transport.

• Willing to travel frequently nationwide, including outstation.