Location: Cheras, Kuala Lumpur
Employment Type: Full-Time
Target Market: US & Overseas Markets
Salary: Negotiable + Performance Bonus / KPI Incentive
About Us
We are an expanding AI Digital Media & Online Subscription Platform focused on international markets. We are looking for a hands-on Performance Marketing Specialist to drive customer acquisition through Meta Ads.
Job Responsibilities
- Plan, set up and manage Facebook / Instagram (Meta) Ads
- Develop campaign structures and testing strategies for overseas markets
- Manage Campaign, Ad Set, Audience & Creative Testing
- Conduct A/B testing and identify winning creatives and audiences
- Monitor and optimize CPM, CTR, CPC, CPA, CPL & ROAS
- Manage Meta Pixel, Conversion Tracking & Retargeting
- Optimize the funnel from Landing Page → Registration → Payment / Subscription
- Scale successful campaigns while maintaining efficient acquisition costs
- Work with the Content / Creative team on ad creatives
- Analyze campaign performance and provide actionable optimization recommendations
Requirements
- Minimum 1 year of hands-on Meta Ads experience
- Proven experience managing real Facebook / Instagram ad accounts and campaigns
- Strong understanding of performance marketing and conversion optimization
- Able to analyze campaign data and make data-driven optimization decisions
- Experience with sales, conversion, lead generation or subscription campaigns
- Experience targeting US / European / overseas markets is highly preferred
- Experience in AI, SaaS, App, Subscription or Digital Products is an advantage
- Knowledge of Meta Pixel, CAPI, GA4 & Conversion Tracking is a plus
What We Look For
We value hands-on experience and proven results over academic qualifications.
During the interview, candidates may be asked to share:
- Highest monthly ad spend managed
- Target market / country
- Best CPA / ROAS achieved
- Campaign objectives
- Testing & optimization strategy
- Examples of successful campaigns / portfolio
Sensitive information may be anonymized or masked.
How to Apply
Please send:
- Resume / CV
- Meta Ads experience
- Highest monthly ad spend managed
- Best CPA / ROAS achieved
- Portfolio / campaign results, if available
Pay: RM6,000.00 - RM8,000.00 per month
Benefits:
- Opportunities for promotion
Work Location: In person