Kerja Sepenuh Masa, Customer Growth - Personalisation Consultant di Accenture Federal Territory - Maukerja

Roles and Responsibilities

Personalisation & Growth Enablement

• Partner with client stakeholders across marketing, sales, product, data, and technology to shape and deliver hyper-personalisation strategies aligned with front-office growth objectives
• Apply data- and AI-driven personalisation levers to drive impact across customer acquisition, conversion, average order value, purchase frequency, and retention
• Translate customer, behavioural, and marketing data into prioritised insights, recommendations, and value cases that support measurable sales uplift and customer lifetime value growth
• Identify cross-sell and upsell opportunities based on customer behaviour, segment insights, and lifecycle needs to support targeted growth strategies
• Contribute to business cases, solution design, and proposals, articulating how hyper-personalisation and analytics unlock tangible commercial outcomes

Data, Analytics & Insight-Led Activation

• Analyse customer segments, journeys, and omnichannel performance to identify growth opportunities, churn risks, and optimisation levers
• Support the design and activation of hyper-personalised content, offers, journeys, and product recommendations, leveraging customer journey analytics, campaign analytics, and attribution insights
• Drive insight-led use cases including acquisition optimisation, conversion improvement, AOV growth, frequency uplift, and churn reduction
• Monitor performance trends to proactively flag issues, recommend corrective actions, and support data-driven decision-making
• Collaborate with internal teams and partners to enable real-time activation, data enrichment, and model operationalisation where required

Consulting Delivery, Governance & Stakeholder Management

• Own and support day-to-day consulting delivery of workstreams within client engagements, ensuring scope, timelines, dependencies, risks, and value delivery are actively managed
• Contribute to +1 internal initiatives, such as proposal development, asset creation, or practice enablement, in support of GN Song and Accenture priorities
• Develop and maintain consulting-grade delivery artefacts including project plans, insight decks, performance readouts, issue logs, and executive updates
• Act as a strategic liaison between clients, Accenture leaders, subject-matter experts, and delivery teams to ensure integrated, client-centric solutions
• Coordinate with partners and vendors to support compliant, high-quality execution and governance
• Apply structured consulting problem-solving and professional judgement to navigate ambiguous, fast-paced, and evolving client environments, balancing strategic thinking with execution discipline

Your experience counts!

• 5+ years of experience in data-driven marketing, customer analytics, CRM, personalisation, or digital marketing, with demonstrated ownership of workstreams or initiatives in a client-facing or consulting environment
• Hands-on experience designing or optimising hyper-personalised campaigns, journeys, offers, or recommendations across acquisition, engagement, retention, or lifecycle marketing
• Strong experience working with customer, behavioural, and marketing data to drive insights across segments, journeys, and channels (e.g. Paid, Owned, Loyalty, CRM, Digital Touchpoints)
• Ability to translate complex data and analytical outputs into clear insights, business recommendations, and value narratives for stakeholders
• Experience supporting or leading end-to-end analysis, reporting, investigations, and deep dives to inform growth, churn reduction, and customer lifetime value optimisation
• Familiarity with personalisation, experimentation, or optimisation techniques such as segmentation, A/B testing, journey optimisation, or recommendation logic
• Working knowledge of marketing analytics and measurement frameworks, including customer journey analytics, campaign performance tracking, attribution concepts, and conversion tracking
• Experience working with analytics and visualisation tools such as Excel, PowerPoint, Looker Studio, or equivalent BI platforms to communicate insights effectively
• Exposure to marketing technology, data platforms, or activation ecosystems (e.g. CDPs, CRM platforms, analytics tools, marketing automation, or data enrichment solutions) is an advantage
• Strong analytical and problem-solving skills, with a commercial mindset and sensitivity to business impact and outcomes
• Ability to operate effectively in global, matrixed, and fast-paced consulting environments, demonstrating strong stakeholder management and collaboration skills
• Consistently demonstrates positive client engagement, ownership, and a consulting-oriented approach to problem-solving