Dusit Thani Laguna Singapore is seeking a dynamic and results-driven Senior Executive or Assistant Manager – MARKETING COMMUNICATIONS (CONTENT & CREATIVE)
to join our Marketing Communication team.
Role Overview
A hands-on content creator responsible for developing compelling, on-brand content that supports the property’s commercial, brand and guest-engagement objectives. The role spans copywriting, social media, short-form video, photography/video coordination, website/app content, EDMs, campaign messaging and marketing collateral.
Key Responsibilities
- Develop and maintain a monthly content calendar aligned with campaigns, events, need periods and business priorities.
- Write and edit content for social media, EDMs, website/app, digital banners, posters, brochures and other Marcom touchpoints.
- Turn Rooms, F&B, MICE, Weddings, Spa, Golf and lifestyle offerings into engaging, guest-friendly stories and campaign messages.
- Create social-first content including Stories, Reels and short-form videos; develop simple scripts, storyboards and shot lists.
- Plan and coordinate photo/video shoots, including creative briefs, mood boards, talent requirements and production schedules; capture basic content where appropriate.
- Develop conversion-oriented campaign content with clear value propositions and calls-to-action to support bookings, enquiries and revenue.
- Identify and repurpose content from events, partnerships and guest experiences across multiple channels.
- Maintain brand consistency, review final content before publication, and manage stakeholders/creative partners to deliver on time.
Job Requirement
- Diploma or Degree in Marketing, Communications, Mass Communications, Journalism, Media, Digital Marketing or a related discipline.
- Preferably 5–7 years of relevant Marcom, content, social media or editorial experience, with the ability to work independently at Assistant Manager level.
- Strong portfolio demonstrating copywriting, social content, campaigns and/or photo-video content development.
- Hospitality, lifestyle, travel, F&B, luxury or other consumer-facing experience is advantageous but not mandatory.
Key Skills & Competencies
- Excellent copywriting, editing and proofreading skills with strong written English.
- Strong understanding of social media and mobile-first/short-form content.
- Able to develop concepts, captions, scripts, storyboards, mood boards and creative briefs.
- Basic photo/video capture and editing capability; Canva, CapCut and/or Adobe Creative Cloud knowledge is advantageous.
- Creative, proactive, commercially aware, organised and confident in managing multiple deadlines and stakeholders.
Key Performance Indicators
- Consistent delivery of the agreed content calendar and production plan.
- Quality, relevance, accuracy and brand consistency of published content.
- Growth of usable photo/video assets and timely delivery across social, campaign, EDM, website/app and event channels.
- Content engagement and contribution to traffic, enquiries, bookings and revenue where tracking is available.
Success in this role means becoming the Marcom team’s content engine — able to spot a strong story, create or coordinate the right assets, and deliver polished, commercially useful content across channels with minimal supervision
Why Join Us?
At Dusit Thani Laguna Singapore, we foster a culture of excellence, collaboration, and genuine Thai-inspired hospitality. Join a team that is passionate about creating exceptional guest experiences while supporting your professional growth and career development.