RoleOverview
The Product and Brand Manager will be responsible for developing, executing, and managing brand strategies and product portfolios. This role requires a strong understanding of healthcare regulations, market dynamics, and consumer behavior, with a focus on driving growth, brand equity, and market share.
Key Responsibilities
Brand Strategy Development
: Create and implement brand positioning, messaging and identity aligned with corporate objectives.
Product Lifecycle Management
: Oversee product launches, portfolio optimization and end-to-end lifecycle strategies.
Market Research
: Conduct competitive analysis, consumer insights and trend monitoring to inform decision-making.
Marketing Campaigns
: Design and execute integrated campaigns across digital and print channels.
Regulatory Compliance
: Ensure all branding and product communication adheres to healthcare regulations and ethical standards.
Performance Tracking
: Monitor KPIs, ROI, and market performance to optimize strategies.
Qualifications
Bachelor’s or Master’s degree in
Marketing
,
Business Administration
,
Pharmacy
, or related field.
Minimum 5–7 years of experience in
pharma
or
consumer healthcare
brand management.
Proven track record in
product launches
and
brand building
.
Strong knowledge of
healthcare regulations
and compliance requirements.
Excellent communication, leadership, and project management skills.
Desired Attributes
Strategic thinker with a passion for
innovation
.
Ability to balance
scientific rigor
with
consumer-centric marketing
.
Strong analytical skills and data-driven mindset.
Collaborative and adaptable in a fast-paced environment.
Our Story
arialabRX - a division of Aria Bioscience was born from a shared vision among clinical researchers, healthcare professionals, and nutritional scientists to create supplements that don’t just promise — we deliver.
Tired of vague claims and low-potency formulas, we set out to create something better — products grounded in real clinical science, using premium, traceable ingredients to support your body at the cellular level.
We believe in working tirelessly to provide the best to all our customers.
Our Mission
To be the leading clinical innovator in cell-based rejuvenation — supporting healthy aging, enhanced vitality, and long-term disease prevention.