Company Description At-Sunrice GlobalChef Academy is an EduTrust-certified culinary institution in Singapore that develops global chefs and F&B professionals in a setting focused on authentic, industry-relevant training. The Academy offers an integrated blend of East and West culinary traditions, pairing classic techniques with contemporary innovation and technology. Through a structured study-apprenticeship model, learners gain real-world exposure that enhances employability and readiness for careers in culinary and F&B management. Recognised by SkillsFuture Singapore as a CET Institute since 2007, At-Sunrice partners with international universities and offers a range of degree pathways and nationally-recognised programmes. With experienced faculty, modern facilities, and strong industry collaborations, the Academy is committed to advancing the culinary and F&B profession with integrity and purpose.
Role Description The Manager (Sales), ECL and Leisure Programmes is a full-time, on-site role based in Singapore. This role is responsible for driving sales growth for ECL and leisure programmes by identifying prospects, nurturing leads, and closing enrolments across local and international markets.
Key Responsibilities
Strategic Leadership
- Develop and execute strategic plans for the Leisure Academy, ensuring alignment with organizational objectives.
- Lead the development and implementation of new programmes, courses, and initiatives to meet market demands and enhance the Academy’s reputation.
- Drive innovation, best practices, and digital integration in operational processes and service delivery.
Marketing and Social Media
- Develop and execute marketing strategies to promote the Leisure Academy’s offerings and enhance its brand visibility.
- Oversee social media campaigns, content creation, and community engagement to drive audience growth and engagement.
- Collaborate with the marketing team to design promotional materials, advertisements, and online campaigns.
- Track and analyze the effectiveness of marketing initiatives and adjust strategies as needed to optimize results.
Operational Management
- Oversee the planning, coordination, and execution of all Leisure Academy programmes and events.
- Ensure optimal utilization of facilities, resources, and personnel for programme delivery.
- Establish and monitor KPIs to measure the success and impact of the Academy’s operations.
- Ensure compliance with policies, SOPs, and industry standards.
Client and Stakeholder Management
- Build and maintain strong relationships with clients, partners, and stakeholders.
- Manage high-level client communications, proposals, and agreements to ensure client satisfaction and retention.
- Handle escalations and resolve issues promptly and effectively.
Team Leadership and Development
- Provide leadership, guidance, and support to the Leisure Academy team.
- Foster a collaborative and high-performing team culture.
- Identify training and development needs and implement initiatives to upskill team members.
Financial Oversight
- Develop and manage the Academy’s budget, ensuring cost-efficiency and profitability.
- Liaise with the finance department for invoicing, payments, and financial reporting.
- Identify opportunities for revenue generation and cost optimization.
Reporting and Analytics
- Prepare and present periodic reports on operational performance, financial status, and strategic initiatives.
- Analyze feedback, market trends, and data to guide decision-making, improve programme delivery, and shape marketing efforts.
Key Performance Indicators (KPIs)
- Achievement of revenue, profitability, and marketing engagement targets.
- Successful delivery of programmes and high client satisfaction scores.
- Growth in client base, programme offerings, and social media reach.
- Team engagement, retention, and performance metrics.
- Adherence to operational, financial, and marketing goals.
The Manager of ECL and Leisure Academy is a critical leadership role that combines strategic thinking, marketing expertise, and operational excellence to drive the Academy’s mission and long-term success.
Job Require
Qualifications
- Candidates should possess strong Sales skills, including lead generation, pipeline management, negotiation, and closing.
- Candidates should possess Program Management and Project Management skills to coordinate ECL and leisure programmes from planning through execution.
- Candidates should possess effective Communication skills, including clear written and verbal communication and stakeholder engagement.
- Candidates should possess Analytical Skills to interpret sales data, monitor performance metrics, and support data-driven decision-making.
- Relevant experience in education, hospitality, culinary, or F&B sales is beneficial.
- Proven ability to meet or exceed sales targets and work collaboratively across cross-functional teams.
- Strong customer service mindset and ability to build long-term client relationships.
- Diploma or degree in Business, Marketing, Hospitality Management, or a related field is preferred.