Kerja Sepenuh Masa, Business Development Manager – Malaysia di Natural Fruits & Drinks Pte Ltd Johor - Maukerja

Business Development Manager – Malaysia

Job Purpose

The Business Development Manager will be based in Malaysia and responsible for developing NFD's Malaysian market presence, with a primary focus on establishing and growing EveryDay foodservice beverage portfolio and Little Union premium calamansi range.

The Business Development Manager will undertake direct customer acquisition, distributor identification and evaluation, product trials, key-account development, competitor and pricing research, and development of channel partnerships across the Malaysian foodservice market.

The programme aims to convert qualified leads into recurring commercial accounts, establish suitable Malaysian distribution partners and develop a scalable route-to-market initially across Johor and Kuala Lumpur/Selangor, followed by wider Malaysian expansion.

The project will leverage NFD' close to 40 years of Singapore beverage-industry experience, broad foodservice product portfolio and product-development capabilities while retaining Singapore as the group's strategic headquarters for brand management, product development, finance and regional business strategy.

Employment Details

• Employer: Natural Fruits & Drinks Pte Ltd (NFD)

• Employment Type: Full-time

• Work Location: Malaysia

• Expected Commencement Date: 1 December 2026

• Basic Salary: RM7,500 per month

• Transport Allowance: RM1,000 per month

• Sales Commission: Variable sales commission based on sales performance and/or achievement of agreed sales targets, in accordance with the Company's applicable commission arrangement.

•Reporting To: Managing Director

Key Responsibilities

Business Development & Lead Generation

• Identify, qualify and approach prospective B2B customers, distributors, wholesalers and channel partners.

• Develop and maintain a structured pipeline of potential customers by segment, location and commercial potential.

• Prospect for new business opportunities across restaurants, cafés, food courts, coffee shops, catering operators, hotels, beverage operators, cocktail bars, artisanal bakeries, pastry businesses, gelato makers and other foodservice and specialty food and beverage businesses.

• Identify suitable foodservice, HORECA, wholesale, specialty, Asian, premium food, liquor and beverage retail channels appropriate for the EveryDay and Little Union portfolios.

Customer Development & Product Introduction

• Arrange customer meetings, product introductions, tastings, sampling and demonstrations.

• Present EveryDay as a foodservice beverage solution for restaurants, cafés, food courts, beverage

operators and other HORECA customers, and Little Union as a premium calamansi ingredient for

beverages, cocktails and culinary applications.

• Follow up on product trials and enquiries and work towards converting prospects into recurring

commercial customers.

• Develop relationships with foodservice operators, F&B business owners, chefs, mixologists,

bartenders and other professional users to encourage product adoption and potential collaborations.

• Provide customers and distributors with relevant product information and application support.

Distributor & Channel Development

• Identify and evaluate potential distributors and wholesalers suitable for EveryDay and Little Union,

taking into consideration the different customer segments and channel requirements of each

portfolio.

• Develop relationships with prospective distribution partners and support discussions towards

commercial collaboration.

• Work with appointed distributors to develop new foodservice, professional and retail accounts for

EveryDay and Little Union.

• Identify opportunities to expand EveryDay and Little Union into additional geographic areas,

customer segments and distribution channels within Malaysia.

Market Intelligence

• Monitor market trends, competitor products, pricing, distribution channels and customer preferences.

• Gather and document customer feedback regarding product acceptance, applications and market

positioning.

• Identify emerging opportunities and potential barriers to market development.

• Provide market insights to NFD Singapore to support product, pricing, marketing and channel

strategies.

Social Media & Market Activation

• Manage and support approved social-media activities for EveryDay and Little Union in Malaysia.

• Create and publish content relating to products, applications, customers, collaborations and events.

• Respond to business enquiries and identify potential sales leads through social channels.

• Support influencer/KOL engagement, e-commerce, sampling, promotions, collaborations and trade

events.

• Monitor market response and engagement to support brand awareness, lead generation and sales

development.

Sales & Market Development

• Develop and maintain NFD's Malaysia sales pipeline.

• Support trade, promotional and market development activities.

• Track leads, product trials, account conversions and recurring sales.

• Work towards agreed market development and sales objectives.

• Prepare regular market development and sales progress reports for NFD Singapore.