About the Role
We are looking for an experienced
CRM Assistant Manager
to lead the planning, execution, and optimization of customer relationship management programs. This role will be responsible for driving customer engagement, loyalty, and sales growth through personalized campaigns, data-driven insights, and seamless omnichannel experiences.
You will work closely with internal teams and external partners while managing CRM campaigns end to end using Salesforce platforms.
Key Responsibilities
CRM Strategy & Campaign Planning
Develop and manage the CRM roadmap and campaign calendar to support sales growth.
Ensure all CRM campaigns are on-brand, targeted, and personalized.
Collaborate with internal teams such as retail, customer service, and ecommerce to deliver a consistent customer experience across all channels.
Identify and evaluate external partners to enhance customer benefits and program value.
CRM Campaign Execution
Design and manage end-to-end customer journeys, including offers, communications, and experiences.
Execute CRM campaigns using Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is an advantage.
Manage automated journeys, customer segmentation, lifecycle communications, and engagement flows.
Coordinate with key stakeholders to ensure smooth execution from planning to launch.
Project Management & System Testing
Partner with internal IT teams and external vendors to implement CRM campaigns, system enhancements, and improvements.
Define clear business requirements and conduct User Acceptance Testing (UAT) to ensure successful deployment.
Analytics & Reporting
Analyze CRM and customer data to generate insights and support business decisions.
Track and report on the performance of CRM campaigns, customer lifecycle activities, and loyalty program metrics.
Requirements
Minimum of
5 years of CRM experience
, preferably in a B2C retail environment.
Strong understanding of CRM strategy, including loyalty programs, personalized communications, and customer lifecycle management.
Hands-on experience with
Salesforce Marketing Cloud
; experience with Loyalty Cloud and Service Cloud is a plus.
Proven experience managing CRM campaigns, projects, and UAT.
Strong communication and coordination skills with cross-functional teams.
Self-motivated, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
Salary range : S$7,000.00
Location : Downtown
Interested applicants, please submit your application to *************
We regret to inform that only shortlisted candidates will be contacted.
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PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.
We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.
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By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd and its local and overseas subsidiaries and affiliates to collect, use and disclose your personal data to prospective employers/companies based in any country for purposes of evaluating suitability for employment, conducting reference checks, administering employment related services, complying with Government’s health advisories and such other purposes stated in our Privacy Policy.
Our full Privacy Policy is available at ************* If you wish to withdraw your consent, please drop us an email at "*************" to let us know. Please feel free to contact us if you have any queries.
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