The Assistant General Manager (Sales) is a senior sales leader responsible for a major channel or multi-channel portfolio within commercial operation. Leading Channel Managers, Key Account Executives, and field sales teams, the AGM drives revenue, distribution, and in-store execution for assigned principals. This role combines strategic thinking with hands-on field leadership — spending significant time in the trade while shaping sales strategy.
Responsibilities:
Own and deliver revenue targets for assigned channel(s) across all principals.
Drive distribution reach, coverage, and in-store execution.
Translate quarterly business plans into monthly execution roadmaps.
Drive distribution targets within assigned channel(s): numeric distribution, weighted distribution, and new product distribution for all principals.
Enforce in-store visibility standards within the segment: shelf share, POSM deployment, brand block, and planogram compliance.
Drive display execution: off-shelf displays, gondola ends, and promotional displays — achieving principal and company targets.
Ensure all promotional activities are executed with 100% hit-rate as deployed by principals or per company objectives.
Enforce correct shelf pricing within assigned channel(s) per principal-deployed pricing grids. Monitor and resolve deviations.
Own relationships with assigned key accounts. Lead customer reviews.
Co-develop joint business plans. Negotiate within delegated authority.
Ensure 100% hit-rate on trade plans within assigned scope.
Monitor promotional spending within budget. Optimise ROI.
Deploy initiatives and promotional mechanisms to the team.
Drive collection discipline within assigned accounts.
Escalate overdue accounts proactively.
Lead, coach, and develop 3–5 direct and 10–20 indirect reports.
Regular field accompaniment and coaching.
Identify and develop future leaders.
Drive perfect store execution: planogram compliance, displays, freshness.
Coordinate with merchandising teams.
Optimise routes, collage, and productivity within the segment.
Weekly/monthly reports and analysis to DGM/GM.
Use dashboards and data to identify opportunities.
Requirements:
A bachelor’s degree in Business Administration, Marketing, or a related field is preferred
Minimum 8–10 years in FMCG sales/distribution, including 2–3 years in people management (Sales Manager, Channel Manager, or equivalent).
Consistent above-target performance for 2+consecutive years at Manager level.
Multi-channel sales experience in Singapore retail (NTUC, Sheng Siong, DFI, convenience, e-commerce).
Multinational FMCG principal engagement experience preferred.
Company Benefits:
HP allowance-$75
Transport $1,330
Sales Incentive up to $800
AWS-1 Month
Performance bonus -Up to 1month
Ang Hoe Keong | EA Personnel Registration No.: R1106345
RS Recruitment Agency | EA License No. 17C8809
At Recruit Specialists, we have been bringing job seekers and employers together. Our role is to work with employers and job seekers to facilitate a successful match. We develop HR solutions which includes sourcing, screening, selection and referencing. We integrate these solutions into your business’ existing processes, for maximum sustainability and effectiveness.
EA License: 17C8809