Kerja Sepenuh Masa, Brand and Marketing Communications di SG Enable - Maukerja

Overall Job Responsibility

Duties and Responsibilities

Brand Strategy & Stewardship

• Lead SG Enable’s brand strategy, positioning, architecture and narrative.
• Strengthen public awareness and understanding of SG Enable and its role in Singapore’s disability ecosystem.
• Establish brand frameworks and guidelines to ensure a consistent and compelling SG Enable brand across programmes, platforms and partnerships.
• Monitor brand health and identify opportunities to strengthen brand relevance and equity.

Integrated Marketing & Audience Growth

• Develop organisation-wide brand and integrated marketing communications strategies.
• Lead major brand-building initiatives and guide Business Units on campaign positioning, audience strategy and marketing effectiveness.
• Strengthen SG Enable’s digital and social presence and grow engagement with key audiences.
• Develop content and storytelling strategies that bring SG Enable’s purpose and impact to life.

Media & Marketing Excellence

• Provide strategic oversight of SG Enable’s media strategy and investments.
• Identify opportunities to consolidate media investments and improve effectiveness and efficiency.
• Lead the evaluation and management of creative, media and digital agencies.
• Establish marketing frameworks, toolkits, measurement standards and best practices across the organisation.
• Build marketing capabilities through coaching, training and knowledge sharing.

Strategic Partnership with Business Units

• Serve as a strategic brand and marketing advisor to Business Units and senior stakeholders.
• Help translate programme objectives into effective audience and marketing strategies.
• Ensure programmes and campaigns appropriately reinforce the SG Enable brand while achieving their respective objectives.
• Facilitate greater collaboration and integration of marketing activities across the organisation.

Insights & Performance

• Establish brand and marketing KPIs and measurement frameworks.
• Use audience research, digital analytics and campaign performance to guide marketing decisions.
• Drive greater accountability and optimisation of marketing and media investments.

Leadership

• Lead and develop a high-performing brand and marketing team.
• Manage agencies, resources and budgets effectively.
• Build strong relationships across SG Enable and with external partners to advance organisational priorities.

Qualifications, Knowledge and Experience

• Bachelor’s degree in Marketing, Communications, Business or a related discipline.
• 10-15 years of relevant experience in brand management, integrated marketing, marketing communications, digital marketing or related fields, with demonstrated leadership experience.
• Strong track record in developing brands and leading integrated marketing strategies and campaigns.
• Strong understanding of brand strategy, audience insights, media, digital, social and content marketing.
• Experience managing creative, media and digital agencies and marketing investments.
• Strong analytical orientation with the ability to translate insights and performance data into strategic decisions.
• Excellent stakeholder management and influencing skills, with the ability to work across functions and engage senior stakeholders.
• Strong leadership, communication and storytelling capabilities.
• Experience building marketing capabilities, governance or centres of excellence would be advantageous.
• Experience in the public, social impact or purpose-driven sectors would be advantageous but is not essential.

Additional Information