Kerja Sepenuh Masa, CEO di Alphasearch Federal Territory - Maukerja

Job Description — Chief Executive Officer, Food & Beverage

Reporting to: Group CEO / Board of Directors

Role purpose

Lead a diversified food and beverage business, delivering sustainable profit growth, strong brands and consistent customer experiences. The CEO will hold overall accountability for strategy, financial performance, operations, people and governance, building a business that can scale while maintaining food quality, affordability and operational discipline.

Key responsibilities

1. Strategy and business growth

• Develop and execute a long-term strategy supported by annual business plans, budgets and measurable priorities.
• Define the positioning, target customers and growth priorities of each brand.
• Evaluate new concepts, franchise partnerships, outlet expansion and the turnaround or exit of underperforming operations.
• Develop strategic partnerships and commercial opportunities across the wider group.

2. Financial performance

• Own the consolidated P&L, cash flow, working capital and capital expenditure.
• Improve profitability through pricing, product mix, procurement, labour productivity and waste reduction.
• Establish clear profitability reporting by brand, outlet, product category and sales channel.
• Set investment criteria for expansion and production capacity, tracking returns against approved business cases.

3. Operations, production and food safety

• Lead consistent execution across a portfolio of food service formats and locations.
• Oversee production and supply planning to maintain availability, freshness, quality and cost control.
• Establish operating standards for food safety, hygiene, service, product consistency and maintenance.
• Strengthen procurement, inventory management, supplier performance and distribution.
• Maintain business continuity plans for supply, utility and operating disruptions.

4. Brand and customer development

• Strengthen brand relevance through customer insight, product innovation and clear value propositions.
• Drive same-store sales, customer retention and profitable growth across physical and digital channels.
• Establish a disciplined product development process covering testing, costing, launch and performance review.
• Oversee marketing effectiveness, customer feedback and service recovery.
• Manage franchise and brand partnerships, ensuring contractual and operational commitments are met.

5. People and leadership

• Build and lead a strong management team with clear accountability for results.
• Develop succession plans and strengthen operational,

This role is based with a large group in one of the ASEAN member.

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